A Healthy Opportunity: Opening Your Own Fruit Bouquet Business

Business Overview:

Attention gift givers who have ever spent way too much time looking for a unique gift idea; you should find out how to start a fruit bouquet business. Many occasions like Mother’s Day and anniversaries are typically “flower occasions.” Flowers are nice but there’s nothing unusual or unique about a flower arrangement. And eventually the flowers will wilt and die. What if you gave a fruit bouquet? Not only would the recipient be surprised, he or she would also have a healthy treat and the bouquet wouldn’t just end up in the trash can. These days everyone is health conscious so this is the perfect time to get into the fruit bouquet business. Edible arrangements are not only stunning, they are nutritious. And the good news is anyone can make a delicious and beautiful fruit bouquet. Once you learn some basic design skills, all you need to do is market your business. You can start out making individual fruit bouquets for birthdays, anniversaries and office occasions in your spare time. Once you perfect your technique and your marketing campaign kicks in, you can ramp up your production to include making large scale bouquet displays for parties, weddings and other events. The startup investment for this business is very low. You just need a clean place to create your bouquets, some fruit and a few customers. Word of mouth will help you get referral business and soon you will be making lovely and luscious fruit bouquets for all occasions. You will find that that this business idea is one that will be very popular and in no time you’ll be running a successful fruit bouquet business and may even have to hire helpers to handle the demand. You’ll especially want to consider adding on some delivery drivers once you’re business is operating at full capacity.

A Day in the Life of a Fruit Bouquet Business Owner:

As the owner of a new business, you will spend most of your day marketing your business. You will work on your website if you choose to advertise that way, or you will leave marketing materials in various locations that center around the gift giving industry (party supply stores, greeting card stores, etc.). As your business ramps up, you will spend most of your day making fruit bouquets. You will check your orders first to see which orders need to go out that day and get those bouquets finished first. If you’ve hired delivery drivers you’ll want to get them their schedules for the day. Then you will gather the supplies and fruit you need for future orders so they’re ready to go the next day. If you have a staff working for you, you will make sure they are working on the correct projects and ensure the quality and consistency is what you expect. At the end of the day you will record that day’s income and make sure your bottom line is correct.

About Your Customers:

Your customers will be individuals looking for a unique gift idea for a variety of occasions.

What You Need to Start:

• Kitchen or other sanitary place to work
• Fruit
• Pots, bowls or vases and other items like skewers
• Marketing plan
• Website (optional)

The Good:

• Once you perfect your technique, making fruit bouquets is simple.
• You can easily run this business in your spare time from home.
• It is rewarding to offer such a nutritious gift idea.
• The startup costs are very low.
• You can charge prices equivalent with floral arrangements for high quality fruit bouquets.

The Bad:

• You must be careful with how much inventory you have on hand so your fruit doesn’t spoil before you can use it.
• You’ll need to learn how to time the buying of fruit so that it ripens in time for you to use it.

Resources:

• United Fresh Produce Association
• Gift Basket Association
• Gift Association of America
• Wikipedia on Fruit Bouquets

About The Author

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