A Specialty Business: Running Your Own Custom Candy Wrapper Business

Business Overview:

If you remember the “oohs” and “ahhs” over the personalized candy wrappers at the last party you attended, you know the potential of a candy wrapper business. From shower gifts to birth announcements to party favors, the custom candy wrapper business is ever-popular and can be a very lucrative business idea. To start a business like this, you will want to learn where to get the best candy at the cheapest price so that you can make a profit when you slip on your personalized wrappers. Chocolate bars are always a popular choice and the wrappers are easy to create and to work with, but you’re not limited to this. Candy of all types can be dressed in specialized wrappers that you’ve created to add a personal touch to your customer’s event. The wrappers themselves can be quite easy to make. You will need a computer with a printer and you might want a graphics program to help you design some unique wrappers. Easier still is to use existing wrapper templates that are available from companies that make specialty candy wrappers and that sell their designs. When you’ve created a few samples of your custom candy wrappers, you will want to market your wares. You might consider a website that enables potential customers to browse your inventory and make purchases. Consider giving a few free samples to local florists, wedding halls, restaurants, and other locations where parties are held so that potential customers can see your products. You can also throw your own party and give out a custom candy bar with your business name and contact information on it—let your product do its own advertising! What you will find over and over again is that people are charmed and excited when they receive a candy treat with a unique and personalized wrapper. In this business, making people smile is a sweet way to make money.

A Day in the Life of a Custom Candy Wrapper Business Owner:

While you can certainly get into this business full-time, you will likely start off by making custom candy wrappers for the occasional party. This may mean you only need to work one day a week or so; or maybe you jump in head-first and begin getting multiple orders immediately. Either way, when you do have a candy order to fill you will want to get the candy, whether it’s chocolate or lollipops or gum, in the amount you need at the cheapest price possible. Then you will get to work designing the customized label. You will want to check and double check with the customer the wording that they want printed on the labels—you do not want to find yourself with 200 chocolate bars that say, “Happy Birthday Peter!” when the customer ordered labels for Paul. You will also want to proofread before you start printing your labels to avoid a careless error. Once you’ve designed the label—which might include a picture of the honored person—and you’ve proofed it for errors, you will begin the printing and wrapping process. When your order is ready for shipping, you will want to pack your candy very carefully so that it doesn’t break, melt, or become damaged en route. You will want to make sure you have a portion of your payment from the customer in advance and then you will request payment when the order is shipped or received. You will wrap up your day with a review of your business finances, and maybe savor one of the extra pieces of candy you have on hand.

About Your Customers:

Your customers will be party throwers or new parents or grandparents who want to thank their guests or announce a new family member with a unique favor. If they’re happy with your finished product, they (and the recipients of your candy) can be your best marketing tool.

What You Need to Start:

• A business name
• Wholesale candy
• A computer with a printer
• Graphics software of wrapper templates
• A website, if desired
• Advertising

The Good:

• This business can be truly enjoyable.
• Your products will make people smile.
• You can work as much or as little as you’re able.
• You can work solely from home.

The Bad:

• It may take awhile to get enough orders to see true profits.
• You might have multiple orders to fill for the same ship date—you might have very slow times and very busy times.

Resources:

• Candy Bar Wrappers Association of America
• National Confectioners Association
• Bureau of Labor Statistics on Printing
• Wikipedia on Candy

About The Author

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