Gaming Your Way to the Top: Own Your Own Online Video Game Store
Business Overview:
If you think playing video games is a blast, think about having the freedom to play any time: Owning an online video game store business can make that happen. The market for video games continues to grow, and with the advent of higher-tech games and consoles, the genre is reaching more and more players every year. Getting into the video game store business can be your ticket to doing something you love while earning good money for it. The best part is how simple this business idea really can be, though with so many companies selling games you will definitely want to have a solid video game store business plan mapped out before you invest your money. Your business plan should include how you will sell your merchandise—on your own website, on a site like eBay, or on both. You should also seriously consider where you will purchase your stock from as there are many wholesale suppliers and drop shippers out there. You should have a price plan in mind and a fair policy for returns. Most of all, you have to sell great games and products, but that’s the easy part. From there you can decide how much of the business you want to run, how much runs itself, and whether you want to hire employees and take your business to the next level. No matter how you play it, this online business idea can be as exciting as the games you sell.
A Day in the Life of an Online Video Game Store Business Owner:
An online business will require you to log on daily to keep up with your business. The first thing you will want to do is take care of any new orders that have been placed since the previous day. If you’re using a drop shipper, you’ll have to ensure they are trustworthy and get your orders shipped quickly. You will then want to scan your inventory to see if you need to place an order or take care of any issues. You will also want to decide if you’ll be adding any new products to your inventory—being on the cutting edge in the video game business is crucial to keeping your customers happy. Finally, you will want to track your finances and, if you’re following a solid business plan, watch your profits grow.
About Your Customers:
Your customers will be gamers looking to purchase a new game at a competitive price. They will want access to the newest games in a variety of console formats and they will want fast shipping. You might also get customers who are buying games as gifts for others. If a serious gamer is pleased with your online video game store, you can be sure when the next new thing hits the market they will buy from you, which is why it’s key that you maintain exceptional customer service.
What You Need to Start:
- A computer and a high-speed internet connection
- A seller’s page on a website like eBay or your own website
- Access to a trustworthy wholesaler and drop shipper
- Finance and sales-tracking software
The Good:
- If you love playing video games, this is a great business for you.
- Profits can be very good if the business is well-run.
- Initial investment can be minimal.
- You can operate a small business part-time or build your video game business to include employees.
- You never have to leave your house.
The Bad:
- You’ll be competing with the major retailers and with other online video game stores.
- When you expand your business and hire employees, oversight can be difficult because they will likely be working out of their own homes.
Resources:
- Entertainment Software Association
- National Video Game Association
- International Video Gamers Association
- Wikipedia on the Video Game Industry
About The Author
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