Helping Others Feel Great by Opening a Weight Loss Center

Business Overview:

If the notion of opening a weight loss center appeals to your interests and to your entrepreneurial sense, now might be the best time to jump in and go for it. Considering that weight loss is a billion dollar industry in the United States alone, this could shape up to be a very lucrative business idea. So how can you get a piece of the action? It’s simple, really, if you’re prepared with a reasonable startup investment fund and a solid business plan. What’s great too is that you can use the highly popular and well-known commercial weight loss centers as inspiration to create your own business, tailored to what you deem most important for a weight loss center. Take Weight Watchers, for example, as a gold standard for weight loss centers. Your business can be modeled in a similar fashion, but perhaps you focus more on organic foods or whole foods, and adapt your program around that. You might even consider partnering with experts—doctors, nutritionists, behavior modification therapists—who can help you provide even more for your clients’ weight loss needs and hopefully keep them coming back (and recommending your business to their friends). Your weight loss center can be a dynamic and growing business if you’re willing to put the time and effort into it. Knowing what to expect before you invest and garnering as much knowledge possible about the business can ensure your weight loss center thrives, and your dream of helping others while finding business success can be easily achieved.

A Day in the Life of a Weight Loss Center Business Owner:

Though you will certainly have a staff working for you, as the owner of a weight loss center you will also have a fair amount of daily tasks to complete. For starters, you will want to make sure your center is clean, attractive, and welcoming, and that the staff you hire is professional and trustworthy. That applies to you as well; as owner of a weight loss center, you will need to stay trim and healthy, and your appearance must be appealing enough that clients will trust you with their weight loss goals. After all, you wouldn’t take health advice from a chain smoker, would you? Next, you will want to see that your marketing techniques are working hard to get more customers for your business, and that your current customers are satisfied with your services. Part of your job in a field like this will be to work on keeping clients coming back for more by offering as many options and services as you can at your center (support groups, celebrations, guest speakers, etc.), remembering that it’s easy to fall off the “diet” wagon. Finally, you will want to keep your prices competitive and your clients’ accounts up-to-date, and tackle any personal communication that is necessary for the success of your weight loss center.

About Your Customers:

Your customers will be individuals, couples, or families who are seeking an improvement in their diets, weight, or overall health, and want the advice, support, products, and services that weight loss centers can provide for them to achieve their goals. Your clients will likely run the gamut when it comes to weight and overall health, and it will be up to you and your staff to help each customer achieve his goals in the best way for his individual needs.

What You Need to Start:

• Startup capital upwards of $15,000 USD
• A storefront or office location
• Business license, insurance, and permit
• Any equipment that might be necessary for your services (scales, supplies, etc.)
• A knowledgeable and professional staff
• A philosophy or motto for your business
• A marketing technique
• A pricing menu of your services
• Contact database software
• Financial-tracking software

The Good:

• You can buy into a franchise and start your business that way or strike out on your own weight loss center path.
• Your business is scalable and can be highly lucrative with a good business plan.
• You will be providing a valuable service to your clients and to the local neighborhood.
• This business gives you the opportunity to help others succeed at something you are likely interested in.
• It’s a great motivation for staying healthy and fit yourself.

The Bad:

• The startup is enough that you’ll want to be sure this business is for you.
• There are some big commercial players in this industry that you would be competing with; finding your own niche and marketing your business as a local and/or personal service can make a difference in your success.

Resources:

• Weight Loss Information Research Center
• Shape Up America!
• Bureau of Labor Statistics on Dietitians and Nutritionists
• Wikipedia on Weight Loss

About The Author

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