How to Become a DJ and Start a Mobile DJ Business
Business Overview:
If you’re pining to find that dream business that enables you to live life the way you want, you should learn how to become a DJ and start a mobile DJ business. With a solid mobile DJ business plan and some guidance, your business can become the first call of customers looking to book the entertainment for their prom, wedding, parties, and events. Here’s what you need to know: First, like any good business owner, you need to know the ins-and-outs of your industry, of being a DJ. To become a mobile DJ, you’ll need to own and know how to operate the electronic equipment effectively, and you’ll want to have a good variety of music available for your gigs. You’ll want a catchy business name and solid marketing techniques to get your first of hopefully many customers. With your new business, you will have the opportunity to select the events you wish to DJ and either limit yourself to these or grow your business to include multiple parties per weekend (or even weekdays). When this business idea takes off, you can even choose to hire DJs to work gigs for your company. Whether you’re the DJ or simply the mastermind behind the business, you can’t go wrong considering the mobile DJ business.
A Day in the Life of a Mobile DJ Business Owner:
A typical day in this business will include recruiting new customers and returning the calls of potential customers interested in gathering more information about your company. You will also want to have marketing demos made up so that potential clients can see your DJs in action. Additionally, you will want to make sure your equipment is in top condition and your employees are all doing their best by your company name. Checking your business calendar carefully will be very important to ensure you know when your next gig is. Finally, you will need to review your financial records to ensure your business is growing in the right direction.
About Your Customers:
Your customers will be looking for a professional DJ they can trust to show up at their event on time, well-prepared, and ready to show their guests a fun time of music and entertainment (DJs often serve as emcees and even provide lights and dancing props). Of course, they will want to see your demo videos of some of your events, or at least have solid recommendations from previous customers, and they will be looking for a competitive price for your services.
What You Need to Start:
- A business name
- A business license and insurance
- A business calendar
- DJ equipment and a vehicle in which to carry it
- Contracts for customer events
- A means of advertising your business
The Good:
- Your mobile DJ business is entirely scalable.
- You can operate your business solely from home.
- You can work part- or full-time, as desired.
- You can employ other hard-working DJs.
- The business itself can be very fun as well as very lucrative.
The Bad:
- You will have to establish a reputation for your business, which may require doing a few gigs at very low or no cost to show your skills.
- There is a bit of startup capital involved, as you will have to purchase your DJ equipment and music.
Resources:
- American Disc Jockey Association
- American Association of Mobile Entertainers
- Bureau of Labor Statistics on Disc Jockeys
- Wikipedia on Disc Jockeys
About The Author
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