How to Become a Motivational Speaker and Start Your Own Business
Business Overview:
If you’ve got a desire to move people to improve their lives, learn how to become a motivational speaker and run a business teaching your techniques to others. This is a great business idea that doesn’t require much upfront: a small home office, some professional-looking informational materials, a good marketing technique, and of course, a talent for speaking in public. If the last part scares you, then perhaps you tailor this business so that you hire motivational speakers to work for you—you get them gigs and take a percentage of their speaking fee. When you’ve decided how you want to run your business then you can take your show on the road, setting up speaking engagements at local colleges, churches, and schools to start, and getting paid to encourage others. The subject matter you choose to speak about can be something that has touched you personally, like overcoming addiction, illness, or obesity, or general lifestyle subjects like goal-setting and beating procrastination. While some people might want more one-on-one contact of the type you’d have if you owned a life coach business, others prefer to strictly speak to the masses. If your speaking engagements take hold, you will find your company with a list of potential employers and you can then consider increasing your speaking fees or adding more speakers to your company roster. At the end of the day, you can feel good that you provided an inspirational message to your audience and added another rung on your ladder of entrepreneurial success.
A Day in the Life of a Motivational Speaking Business Owner:
As owner of a business like this, you will have a few major tasks that will be the keys to your company’s success. When you have an upcoming speaking engagement, you will need to perfect your speech and time it so that you know you’re providing what your client paid to hear. This will likely take up the majority of your work time in a business like this. Beyond that, you will need to work a little each day on securing future gigs at which to speak, at least until your name and your message become sought after on their own. Having a solid advertising strategy will help you in this endeavor. Finally, you will want to review all of your finances and contracts ensuring that you’ve been paid for speaking dates and you’re not investing more than you’re bringing in. Minding these aspects of your business will help you achieve professional success. Who knows, perhaps one day you’ll speak to other budding entrepreneurs about how to start your own super successful company.
About Your Customers:
In this business, you’ll have customers and you’ll have clients. Your clients will hire you and pay you to give your motivational speech; your audience is your true customer. Though they may not be paying you directly, they should come away inspired by your “product.” The clients might be churches, businesses, schools, or any other group that offers speaking engagements, while your customers might be students or congregations or even paying individuals who are interested in the subject matter of your speech. The goal is to get your customers talking and to keep your client happy. This win-win situation will ensure that your business gets talked about—and hired back.
What You Need to Start:
- A simple home office to work out of
- Possibly a business license, permit, and insurance (check in your local area)
- A subject about which to speak
- A talent for public speaking
- Speakers who work for you, if desired
- Advertising techniques
- A client contract for dates and fees
- Calendar software
- Financial-tracking software
The Good:
- You can start this business with a minimal investment.
- You can operate this business on a part-time basis.
- If you speak about something important or personal to you, the business can be very rewarding personally as well as professionally.
- If you love the idea of the business but prefer to manage instead of speak, you can hire fine motivational speakers to work for you.
- You can inspire others while earning a good living.
The Bad:
- Getting clients to hire you with no experience will require some selling on your part.
- You might have to work for a reduced speaking fee initially until you earn a solid reputation in the field.
Resources:
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