How to Become a Publicist & Start Your Own Business
Business Overview:
If you’re looking for an exciting, glamorous and lucrative business idea, consider learning how to become a publicist. You can quite easily start your own public relations consulting business. As a publicist (also known as a media relations consultant) your business’ role will be to come up with creative and effective ways to inform, influence or persuade people. In doing so, your business will help your clients to solve specific public relations problems and help them become more successful. Examples of the types of projects you might be involved in include helping a company to get people to attend an event, helping to make a new book a bestseller, or even helping to make a new movie a blockbuster hit. Without a doubt this business idea offers many highly attractive benefits. First, you’ll have a great deal of freedom, as your public relations consultancy business can offer service to many fields, including entertainment, finance, fashion, health care, high tech, publishing, sports, retail, tourism and many others. You will likely be working with very important and well known people, and some public relations consultants even work with celebrities. Few business ideas, therefore, can match starting a public relations consultancy company for its potential glamour. Added to that, you are likely to be rewarded very well financially for the quality service you provide. Recent statistics in the USA show that public relations consultants typically earn between from $50 USD per hour to as much as $200 per hour or more depending on the specific type of consultancy being provided, and to whom. Despite the potentially lucrative opportunity offered by this business idea, no special qualifications or experience are required to run a successful public relations consulting business. Added to that, it isn’t a requirement for you to be a public relations expert as you can hire public relations consultants to work for you and turn this into a successful online business idea. Therefore, as long as you have the desire, this can definitely be a very successful, exciting and profitable business to pursue.
A Day in the Life of a Publicist Business Owner:
As a public relations consulting business owner your day would start with a review of your diary to check your consulting appointments for the day. You would then either meet your clients and consult them in person, or speak with them over the phone. You would then consult with your client on a specific public relations related subject – making a new book a bestseller for example. In doing so you might use your expertise and know-how to help map out an effective marketing plan, offer advice on the most effective and influential ways to promote and sell their new book, and help them find and build relationships with potential marketing partners. If on the other hand you’ve hired people to offer public relations consulting services for you, you’ll want to be sure they’re clear on their schedule for the day. Added to that, a typical day would also consist of ensuring the smooth running of your business, marketing and promoting, and managing and booking clients.
About Your Customers:
In general, your clients will be companies or individuals looking for help and advice either solving a specific public relations related problem, or achieving a specific public relations related goal. They will come to you for help and advice on ways to inform, influence or persuade people. The specific public relations needs that clients bring to you will depend on which area you choose to focus your public relations consultancy business on. There are various fields you can focus on such as entertainment, finance, fashion, or health care, and the specific consulting service that you will provide would be related to the particular field your consultancy business is focused on.
What You Need to Start:
- A name for your company
- Business license, permit and insurance
- Office space (or you can work from home for this business)
- The ability to influence others and creatively solve problems
- A contact database
- Financial-tracking software
- A business plan
The Good:
- This business is exciting and potentially glamorous.
- No special qualifications are required.
- You can run this business from an office or from the comfort of your own home.
- It can be highly lucrative – you could earn between $50-$200 USD or more per hour.
- There’s a lot of freedom and many opportunities as you can offer consulting service in many fields.
The Bad:
- You will need to work especially hard in the beginning as the most successful public relations consulting business are built on a solid reputation, and this may take you some time to build.
- You may get some clients that are difficult to work with.
Resources:
- Public Relations Society of America
- International Public Relations Association
- Bureau of Labor Statistics on Public Relations Specialists
- Wikipedia on Publicists
About The Author
Templateify
Praesent nec tortor quam. Quisque ac malesuada augue. Sed dignissim gravida odio ut bibendum. Cras fermentum euismod turpis. Nunc nec diam ante, et faucibus ipsum. Etiam imperdiet mattis elit et molestie. Nulla feugiat mollis leo vel egestas. Pellentesque convallis
Abonați-vă la:
Postare comentarii (Atom)
0 comentarii