How to Open an Aerobics & Zumba Studio

Business Overview:

If you’re a fitness buff looking for a way to use your skills to help others have a healthier lifestyle, learn how to open an aerobics & Zumba studio. Aerobics classes have been around for decades and feature movements of varying difficulty usually set to music with the goal of raising the heart rate and improving strength and stamina. Zumba is a relatively new trend that seems to be everywhere these days. It combines Latin dance moves with music in an effort to make aerobic exercise more fun. If you’re already an instructor at a gym or fitness center, opening your own studio is the natural next step. You’ll need to line up financing and have a solid business plan outlining your goals and how you intend to reach them. Or, you can start your business small and look for studios in local community centers (like the YMCA) until you build your client base and are able to move into your own studio. If you are not an instructor but see the profit potential in business ideas like this one that aim at fitness and health, you can hire qualified instructors to work for you. Market your new business in areas that attract people looking to improve their lifestyle. Consider placing flyers in organic grocery stores and fitness centers (that do not offer their own aerobics programs). Also target high traffic locations like your local coffee shop and area parks. Be sure your flyers include all the important information such as location and times of classes. You should try to offer a variety of classes to serve more people. Low-impact, high-impact and classes for seniors are just a few different types of classes you can offer. As your business grows, you can hire more instructors and offer more classes. Best of all, your business offers a valuable way for people to improve their fitness and quality of life.

A Day in the Life of an Aerobics & Zumba Studio Business Owner:

Your day will begin by arriving at your studio before your first class and making sure everything is clean and ready to go. You will set up steps or free weights and anything your class may need. You will get your music ready to go and await your customers. If you are not instructing the classes, you will oversee your instructors and greet customers. You will spend time on the phone talking to potential class members and arranging payments. You will also look for new ways to market and grow your business.

About Your Customers:

Your customers will be individuals looking to improve their health and quality of life by taking aerobics or Zumba classes.

What You Need to Start:

• Business plan
• Marketing plan and materials
• Studio
• Instructors (optional if you are the instructor)
• Music
• Equipment (steps, aerobic balls, free weights, etc.)
• Computer with finance software

The Good:

• The fitness craze is getting more and more popular.
• Offering a variety of classes will attract more customers.
• You can hire instructors to handle classes for you.
• You can start your business small by using space in community centers.
• You get to do something you love that will also keep you in shape.

The Bad:

• When it’s time to rent your own studio, the investment needed can be high.
• It will take some time to fill up your classes; aerobics classes are prevalent and there is plenty of competition.

Resources:

• Aerobics and Fitness Association of America
• National Aerobics and Fitness Trainers Association
• Bureau of Labor Statistics on Fitness Trainers and Aerobics Instructors
• Wikipedia on Aerobics
• Wikipedia on Zumba

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