How to Open a Dance Studio with Near-Guaranteed Success

Business Overview:

If dance is your passion and you are looking for a way to turn your hobby into a business, you should find out how to open a dance studio. The dance instruction industry is huge and there is always room for a newcomer to open a dance studio. These days ballroom dancing is very popular but all varieties of dance classes are well attended from modern dance to classical ballet. Depending on your dance background, you may want to open a salsa dance studio. If you’re a classically trained ballerina, open a ballet studio. If your training is in more than one type of dance, you can offer classes on many different types of dance. And you can always hire dance instructors trained in different styles to expand your client base. You definitely will want to have a dance studio business plan. This is the document that will outline what types of dance you will focus on, whether you want to buy a dance studio or build one yourself, how many instructors you need to hire and how you will market your new studio. Your research on how to start a dance studio should include scoping out the local competition in your area. The dance community is close-knit and dance lovers are always willing to help other studio owners with tips and advice, so don’t be shy about contacting local owners for advice and input. Once you have hired a couple instructors, you’ll be able to offer a wide variety of classes, both to little children wanting to be ballerinas and to adults preparing for their wedding day. Soon you will be dancing your way to success with this dance studio business idea.

A Day in the Life of a Dance Studio Owner:

If you are an instructor in your dance studio, you will need to dress appropriately for your scheduled classes and make sure the studio is clean and ready for students to arrive. If you have other instructors working with/for you, make sure they arrive on time and are dressed appropriately. Spend time between classes marketing your new studio via magazine ads aimed at your target audience, distributing fliers to dance clothing stores and other businesses that cater to dancers. During your day you will be talking with students and parents (if your students are school-age), making sure they are happy with their classes. You will collect tuition payments and send out invoices as necessary. You’ll want to make sure to enter the tuition payments in your finance software and to ensure that your instructors are paid.

About Your Customers:

Your customers will be dance lovers looking for quality dance instruction. Depending on what type of classes you offer, your students will range in age from pre-school to adult.

What You Need to Start:

• Passion for dance
• Business plan
• Marketing plan and materials
• Business license and insurance
• Dance studio (with proper floors, barre, dressing room, etc.)
• Dance instructors
• Music (CD player, record player, piano with pianist, etc.)
• Dance attire
• Computer with finance software

The Good:

• For a dance lover, being able to dance all day and get paid for it is a dream come true.
• Watching people learn to dance is very rewarding.
• Demand for dance classes will always be high.
• You can charge top dollar for quality instruction.
• If you have instructors teaching all your classes, you won’t need to do a lot of work each day.

The Bad:

• Finding dance instructors up to your standards could take some time and patience.
• You will need a decent-sized building, so renting or buying a studio is a must.

Resources:

• National Association of Schools of Dance
• National Dance Association
• Bureau of Labor Statistics on Dancers and Choreographers
• Wikipedia on Dance Studio

About The Author

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