How to Open a Men’s Salon Shop

Business Overview:

Attention stylists: if you’re looking for a lucrative niche where you can apply your skills and be your own boss, learn how to open a men’s salon shop. There’s a huge market out there who wants and needs salon services but may be embarrassed to go to a women’s salon. Plenty of men get manicures and pedicures; some even get facial treatments and hair removal but they are self-conscious when they walk into a salon filled with women in rollers under dryers. These men have a great deal of expendable income and would gladly pay for specialized services that focus on men only. There are a number of details you’ll need to consider before opening your doors, so it’s a good idea to draft a business plan to help you focus. Explore the franchise options available. Franchises come with a proven business model and will help you with everything you need to get started including marketing. A slick website will help a great deal by giving your clients the opportunity to fully research your salon and your services (including pricing) before they call for a reservation. You will need to decide what types of services you will offer. Consider starting out with just haircuts, manicures and pedicures then, as business picks up, you can add services like facials and massages. Recruit licensed salon professionals to work for you. This will free you up to market your business and ensure your clients are satisfied. The theme of your salon can be a soothing spa-like atmosphere with soft music, candles and flowers or you can go the other direction and offer a salon with televisions featuring sporting events and “man” movies and louder music. Regardless of your atmosphere and what types of services you offer, just having a salon that caters to men will be a huge draw in your area. Often business ideas that only cater to one niche limit your profits but in this case, a men’s salon will see great profits as your clients spread the word about your wonderful business.

A Day in the Life of a Men’s Salon Business Owner:

If you are one of the stylists, you will spend your day greeting customers and performing haircuts, manicures or other salon services. If you have hired a full staff of stylists and massage therapists, you will spend your day making sure your business is running smoothly and your clients are happy. You will also spend some time marketing your business with online ads and in local magazines.

About Your Customers:

Your customers will be men looking for some pampering by getting a pedicure, massage, haircut, etc. in an environment that is only for men.

What You Need to Start:

• Business plan
• Marketing plan
• Storefront
• Salon equipment
• Salon products (to use and to sell)
• Staff
• Website
• Computer with finance software

The Good:

• Men will pay top dollar for an “exclusive” salon that caters just to them.
• It’s rewarding to see your clients enjoy themselves.
• Franchises are available to help you get started.
• You are likely to see plenty of repeat and referral business.
• You can scale up your business by offering additional services as your business picks up.

The Bad:

• Start-up costs are high.
• It can take some time to get your first few clients.

Resources:

• Salon and Spa Association
• Professional Beauty Association
• Bureau of Labor Statistics on Barbers, Cosmetologists and Other Personal Appearance Workers
• Wikipedia on Beauty Salons

About The Author

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