How to Open a Western Wear Store
Business Overview:
If you have a passion for belts, buckles and boots, learning how to open a western wear store could be a very profitable business venture. Plenty of people enjoy western clothing whether they wear it for work or to make a fashion statement. The key to success with this business idea is finding a specialty and selling the best quality items to your customers. For example, boots come in all shapes, styles and materials. Running a specialty boot store would attract all types of western wear shoppers as your inventory could range from standard leather work boots to thousand-dollar hand-embroidered fashion boots. Deciding on a niche will help you focus your business and you will need to open fewer accounts with wholesalers to supply your inventory. You can run this business from a physical storefront which gives customers the ability to feel and try on each item, but be aware that this is also a very lucrative online business idea. Most physical western wear stores carry a little (or a lot) of everything including shirts, hats, boots, buckles, jewelry, etc., which requires a large storefront and a large stockroom. Only stocking one type of item gives you the ability to open a smaller boutique type store or sell online with a small storage facility, or both. With a robust website, you can run a storefront and offer online sales as well. You just need to have a keen eye for what items will be popular, price your items correctly and offer excellent customer service. You may soon need to rent more storage space to handle the stock that will be coming in and shipping out to your western wear customers.
A Day in the Life of a Western Wear Store Owner:
If you have a physical store, your day will begin by making sure your displays are neat and all items are priced correctly before opening for business. You and your staff will spend your day assisting customers. You will contact wholesalers to arrange for more items to be delivered. You will spend a portion of your day marketing your business by placing ads online and in local publications. If your store is online only, you will be able to work anytime you like. You will check online sales and prepare items to ship out—or direct your staff to do this for you. You will contact wholesalers for more inventory and market your site online.
About Your Customers:
Your customers will be individuals in need of high quality western wear for work or fashion.
What You Need to Start:
- Western clothing (depending on niche – boots, hats, buckles, etc.)
- Storage facility
- Storefront and/or website
- Staff (if operating a storefront)
- Account with wholesalers
- Computer with finance software
The Good:
- Western wear is in high demand.
- You can mark up items significantly to make a profit.
- If you have an online business, you can work from your home.
- It’s rewarding to help customers find just the right item.
- As an industry insider, you’ll have access to the latest trends and fashions.
The Bad:
- Start-up investment is high due to cost of securing initial inventory.
- It can take some time to turn a profit.
Resources:
- National Retail Federation
- Online Retail Community
- Bureau of Labor Statistics on Retail Salespersons
- Wikipedia on Western Wear
About The Author
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