How to Open Your Own Video Recording Business

Business Overview:

If you love making home movies and are the go-to friend to record everyone’s special events, you should start your own video recording business. Imagine doing what you love and making a healthy living off of it. You can start small, recording events like birthday parties and dance recitals, and ramp up to larger events like weddings and business conventions. But before you go too far with this business idea, you’ll need to purchase a high quality digital video recorder, tripod and some digital video editing software. You may have gotten by in the past with your old recorder but in order to charge your clients top dollar, you really do need the best equipment. You can find brand new high quality cameras wholesale or on sites like eBay. Next you will need to consider your marketing plan. Start with friends and family – have them spread the word about your new business telling potential clients what a great job you did with their events. You should put together a short promotional video to give people an idea of your shooting and post-production style. And here’s a hint: the better your post-production skills, the better the video will turn out and the higher you can charge for your services. Anyone can shoot a wedding start to finish but if you edit it well, include appropriate transitions and music, it can be the difference between amateur and professional. After you have a few events under your belt, your reputation will spread among the markets you are targeting. Take out some ads in local wedding magazines and community periodicals. Before you know it, you’ll need to hire additional videographers to handle the workload and you will just need to manage and promote your successful business.

A Day in the Life of a Video Recording Business Owner:

Your day will begin with a check of your schedule to see if you need to prepare for any events that day. If you have an event, you will need to load up your gear and get to the event site well before the start time to set up. If you have a crew working with or for you, coordinate with them to ensure everything is set up on time. After the event, you will touch base with the client to let them know when to expect the finished product and arrange for final payment. If you don’t have an event that day, you will concentrate on marketing your business. You will review the ads you have lined up and determine if you need to widen your range to include other media like the Internet, direct mail, flyers, etc. Each day you will also check your finances to ensure everything is in order.

About Your Customers:

Your customers will be individuals or businesses who need high quality video recordings of various events.

What You Need to Start:

• Digital Video Camera
• Tripod
• Computer with editing software
• Marketing plan and materials
• Finance software

The Good:

• If your passion is video, you can spend your days doing what you love.
• The hours are flexible; you’re not in an office 9-5.
• You can work as much or as little as you want.
• You can easily start this as a side business while keeping your day job and ramp it up to a full-time business.
• You get to work with many different and interesting people.

The Bad:

• It can take some time to build your client base.
• You may run into trouble with some clients if your vision doesn’t match theirs.

Resources:

• The Digital Video Professionals Association
• Wedding and Event Videographers Association
• Association of Video Professionals
• Bureau of Labor Statistics on Television, Video, and Motion Picture Camera Operators and Editors
• Wikipedia on Videographers

About The Author

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