How to Run a Keyword Analysis Business
Business Overview:
If you’d like to own a lucrative online business helping other businesses become more successful, considering learning how to run a keyword analysis business. Today whenever people search for products, services or information they typically go onto search engines and enter a phrase that they think will turn up search results that will help them. For example, common search phrases are: “how to lose weight,” “work from home jobs,” and “natural hair dye.” These phrases people use are referred to as keywords, and businesses and website owners use keywords as a way of researching their market by finding out what people are looking for. They also use keywords to attract targeted visitors to their websites by getting their sites to rank highly in search engines for specific keyword phrases that are related to their products and services. With a keyword analysis business you save businesses a lot of time and help them become more effective in their online marketing by doing keyword research and analysis for them. You will provide a service where you research keywords for businesses that are related to the products or services they provide. You also analyze these keywords to see how viable they are in terms being able to rank well for them in the search engines. This is because some keywords are extremely competitive and therefore would be very difficult for your client to rank highly for in the search engines. As a keyword analyst you will ideally find a good amount of keywords for your clients that are targeted and that aren’t too competitive. Your clients will then be able to use the research you provide as a form of market research and as a plan to base their online search engine marketing strategy around. Your clients will also want to know which keywords will come from clients prepared to spend money and which ones are not. As a keyword analyst, you’ll know how to look at the numbers and help them determine this. One of the best things about this business idea is that there are virtually no start-up costs. Indeed, you don’t even necessarily need to be a keyword analysis expert yourself as you could hire people to do keyword research for you. With that said, keyword research isn’t a particularly complex skill to learn and there are plenty of courses available which you could take to learn how to do keyword research and analysis relatively quickly. Keyword research is the lifeblood of any business looking for online traffic. Therefore, you’ll find this to be a very rewarding business, as you’ll be providing research and analysis that will be foundational to your clients’ business success. In addition, you can easily run this business from the comfort of your own home, or from anywhere in the world as long as you have an Internet connection. Starting a keyword research business, therefore, could become both a rewarding and a freedom-enhancing online business idea for you to pursue.
A Day in the Life of a Keyword Research Analysis Business Owner:
As a keyword research analysis business owner you’ll have the luxury of determining your own working hours. On a typical day you would first consult with a client to get a good understanding of the subject of their business and of the type of products and services they offer. You would then use the wide variety of keyword research tools and software to perform your keyword research and analysis. You will be able to do this using free or paid software. Google, for example, offers keyword tools that are both free and a very popular way of conducting accurate keyword research. Alternatively, there are keyword research tools which aren’t free but which offer more in depth features. The results returned by different tools and software often differ, so in order to provide the best all-round research and analysis you will likely use a combination of tools and software. Having completed your keyword analysis you will then compile a report showing the data you have collected, and present your report to your client. Depending on the size of the keyword research project you may do several reports for a number of clients during a day, as smaller keyword research projects don’t usually take very long to complete. Of course, you can hire keyword research experts to do keyword research and analysis for your clients for you. In this case a typical day would be spent ensuring the smooth running of your business, and marketing your business both online and offline to attract more clients.
About Your Customers:
Your customers will be online businesses looking to conduct market research and improve the targeting of the traffic that they want to attract to their websites.
What You Need to Start:
- Keyword research software
- A website advertising your service
- A business license
- Computer with high-speed Internet connection
- Financial tracking software
The Good:
- There are virtually no start-up costs with this business
- It will be very rewarding—the research you do will be the foundation of your clients’ online business success
- You can run this business from the comfort of your own home (or from anywhere in the world with an Internet connection)
- You can hire staff to do keyword research and analysis for you.
The Bad:
- You will need to be dedicated and committed as keyword analysis can be competitive.
- It may take some time for you to build up a solid clientele base.
Resources:
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