How to Run a Self Defense Training Business

Business Overview:

If you’re looking for a part-time business that lets you use your skills to empower people, you should learn how to run a self-defense training business. Self-defense classes are very popular these days and you can start one with a very small start-up investment. You don’t even need to rent out a studio; you can coordinate with community centers, YMCAs and fitness centers where you can teach your classes. This is the perfect business for someone with military, law enforcement or martial arts training. Business ideas like this one are so popular because you are not limited to a single market. You can offer your services to men, women, kids and the elderly. You could, of course, choose to concentrate on one niche but opening up your classes to everyone will bring in more customers and make more people in your community feel safer. There may be different techniques that are best for women or for men so consider holding different classes for different groups. You can also contact local businesses to gauge their interest in holding self-defense classes on site at their offices. Self-defense classes are a great way for managers to foster team-building skills and help coworkers bond so they can work better together. Place flyers all over town in places like community centers, grocery stores and college campuses. If your classes fill up, you may need to add more classes and you can choose to turn this into a full-time business with a staff to help you teach classes.

A Day in the Life of a Self Defense Training Business Owner:

Each day you will meet your customers wherever you are holding your classes and will teach them the art of self-defense. When you are not in class, you will spend some time marketing your business and recruiting students. You may also recruit other self-defense teachers to do the work for you or just to expand your business.

About Your Customers:

Your customers will be individuals looking for self-defense training.

What You Need to Start:

• Self defense expertise
• Location for your classes
• Marketing materials
• Computer with finance software

The Good:

• Self-defense training is always in demand.
• It is rewarding to help others gain skills that can protect them.
• You can easily run this business part-time.
• You don’t need a storefront as you can use space at community centers, fitness centers and other locations like business offices and schools.
• The start-up costs are minimal.

The Bad:

• It can take time to build your client base.
• It can be difficult to hold classes in a community center due to the noise and occasional scheduling conflicts.

Resources:

• Association for Women’s Self Defense Advancement
• World Self Defense Association
• Wikipedia on Self-Defense

About The Author

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