How to Start and Run a Copywriting Business
Business Overview:
If you’re ready to turn your passion for writing into a profitable business venture, you must consider learning how to start and run a copywriting business. While you may initially be the sole writer in your budding enterprise, starting a copywriting business will give you the opportunity to hire writers and editors to work with you and will enable you to pick and choose the projects you take on. If this all sounds appealing to you, the next step is learning how to start a copywriting business from the ground up. You will certainly need to be a strong writer, and you will need to have a portfolio of your writing so that potential clients can see your ability and writing style. Speaking of potential clients, you will have to do a fair amount of marketing in order to secure work—you can find plenty of copywriting opportunities but also plenty of competitors. As a result, you will want to ensure your fees are competitive, but lucrative enough to keep your copywriting business afloat. Once you land a few writing jobs and impress your clients, it is likely the work will start rolling in. As your business grows from fledgling to flying, consider the legal requirements of your area—you may need to obtain a business license to make this business idea legitimate. Most important to the success of your business is to keep your craft fresh and your ear to the ground; look for copywriting jobs in a variety of places so that you have new and interesting material to work on. With this online business idea, you can write for anyone, anywhere.
A Day in the Life of a Copywriting Business Owner:
When you run a business like this, your work days will be centered on your laptop or home office in order to write, edit, and maintain contact with your clients. You will likely start each day with a check on your email and voicemail to see if any new writing jobs have come in or if a client needs you to rework a piece you wrote. You will then get down to the business of writing your most current piece—some jobs will require day-long writing while others will be quick clips that enable you to complete multiple jobs in a day. If you do decide to run your business as a full-scale copywriting operation and you hire others to work with you, you will want to delegate work and check in with them to ensure their work will please your clients.
About Your Customers:
Your customers can be anyone from business owners looking for copywriters to websites looking for content to local publications looking for solid writers. The nature of the business means clients can be found just about anywhere—you’ll serve your business well if you remain on the lookout for any writing opportunities.
What You Need to Start:
- Solid writing ability
- A marketing plan to garner writing work (may include a website)
- A pricing schedule for your clients
- A home office or at least a quiet place to write and work
The Good:
- You can work from home and work any hours you prefer.
- You can take on as much work as you have time for.
- The business can grow to include employees.
- You can build a business that fits your passion for writing.
The Bad:
- The market for writers is competitive; you will have to be a good businessperson in addition to a good writer.
- Because strong writing skills can be undervalued, some clients will try to get you to provide copywriting for too low a fee.
Resources:
- Association of Professional Freelance Copywriters
- Business Marketing Association
- Bureau of Labor Statistics on Authors, Writers, and Editors
- Wikipedia on Copywriting
About The Author
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