How to Start a Fitness Center
Business Overview:
If you’re looking for a fun and financially rewarding business idea helping people become healthy and fit, consider learning how to start a fitness center. As a fitness club (also known as “health club”) business owner you will provide facilities and assistance to people looking to take care of their health and fitness. Therefore you’ll be making a fantastic contribution in such an important area of people’s lives, and the great thing is that you don’t have to be a fitness trainer yourself in order to do it—you can hire personal trainers to work for you. If, on the other hand, you are a personal trainer, then learning how to start a health club could be a very attractive business idea for you as it will allow you to become your own boss. With a solid fitness club business plan, you can design the center itself and decide the type of services you want to offer. You can also decide whether you want to open a general fitness center, or if you want to open one aimed at specific types of people (for example older adults, younger people, women only, men only, etc.). In addition to this, when starting this business you’ll have confidence knowing that you’re moving into an industry that, while somewhat competitive, is proven to be resilient and strong in any economy. Recent statistics in the USA for example have shown that the numbers of fitness club memberships have doubled over the past 10 years, and those numbers continue to grow consistently each year. While you can get creative, put together your own health club business plans and build your own thriving fitness club, it is also possible to purchase a franchise. And in addition to this, you’re not limited to offering fitness facilities only. You can also increase your profits while improving the service you provide to your members by offering complimentary classes such as Pilates and yoga, and other complimentary services such as massages. All in all starting a fitness club represents a highly lucrative business opportunity for you to take advantage of.
A Day in the Life of a Fitness Center Business Owner:
As a fitness center owner, a typical day would start early—as many people like to get in their workout in the morning before work. Therefore you’d be up and ready to open your center at around 6 a.m. Of course, you can hire staff to open up early for you if you wish. If you are a personal trainer yourself and you choose to work directly with clients, then throughout the day you’d spend time helping your members achieve their health and fitness goals by putting together plans for them and working with them during their workouts. If you’re not a personal trainer, then your staff will be doing this for you. Fitness centers are typically open late to give clients maximum flexibility for getting in their workouts. Therefore you’ll typically close down your fitness center around 10 p.m., ensuring all the equipment is back in the correct place and that the center is clean and ready for business the next day.
About Your Customers:
The specific needs and wants of your customers may depend on whether or not you decide to focus your fitness center on specific groups of people (e.g. older people, younger people, women only, men only, etc.). However, in general your customers will be people looking to improve their health and fitness. This will include people looking to lose weight, increase their levels of fitness and energy, and people who want to build muscle and/or tone up their bodies.
What You Need to Start:
- Adequate space for your fitness center
- A good location for your fitness center
- Equipment (fitness and weight machines, fitness accessories)
- A fitness club business plan
- A marketing plan and materials
- A computer with finance software
The Good:
- You’ll be making a fantastic contribution helping people take care of one of the most important areas of their lives – their health.
- You don’t have to be a personal trainer to start this business.
- You’ll be your own boss.
- There’s lots of freedom—you can offer a general service or target specific groups of people.
- It’s a strong and profitable industry to be in and has been proven to be recession-proof.
The Bad:
- The overhead can be quite high when starting up.
- It can take some time to build up a client base in the beginning.
Resources:
- International Health, Racquet and Sportsclub Association
- IDEA Health and Fitness Association
- Bureau of Labor Statistics on Fitness Workers
- Wikipedia on Health Clubs
About The Author
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