How To Start A Flower Shop Without ANY Experience
Business Overview:
If you have a passion for beauty, color and creativity, then learning how to start a flower shop could be the perfect match for you. This business idea is centered on selecting, cutting, designing and arranging flowers for a variety of purposes and occasions – including for weddings, graduation ceremonies and special events, or for people who want to give flowers as gifts to their partners, family and loved ones. Starting a flower shop is therefore excellent for anyone who enjoys “hands-on” work and is willing to seize the opportunity to channel their creative talents into a business – and enjoy the freedom, satisfaction, and financial rewards that will go with it. More people than ever before are looking into how to start a florist business, and doing so can be a highly lucrative business decision for you. Indeed, the floral industry now generates over $20 billion annually. One reason why this is one of the most attractive business ideas for so many people is that no special qualifications or prior experience are needed. No degree is needed to move into this industry and succeed – all you really need is passion, and a basic understanding of flower arrangement. However, even if you’ve never done flower arranging, you have two great options. First, you can easily someone to do the actual flower arranging while you tend the business side of things. Second, you can quickly and easily learn. There are many schools and institutions that offer classes on flower arrangement and show you how to start a floral business. In addition to this, you don’t even need to have your own shop! Arranging flowers for people, events and special occasions is a business that you can orchestrate from your own home and build up from there if you’re lacking in initial start up funds. With passion, creativity and commitment you can definitely build a thriving and highly lucrative floral business, wherever your location may be.
A Day in the Life of a Flower Shop Owner:
A typical day in the life of a florist or manager of a florist business will consist of selecting, cutting and arranging flowers for various purposes, occasions and special events. You will have customers call you or enter your shop, and you will create attractive flower arrangements for them based on their specifications. A customer may wish to give flowers as a gift to their partner, for example, and you will work with them to create something special. In addition to this, a large part of your day-to-day activities will be based around creating attractive and suitable flower arrangements for specific occasions and special events, such as weddings, birthdays, graduation ceremonies, or corporate events. Here you will work with clients or organizations and provide flowers that fit in with and compliment the theme of the occasion. Other day-to-day activities will include ordering and maintaining supplies of flowers, most likely from local suppliers such as nurseries and garden centers. If you hire staff to do the floral arranging you’ll want to oversee them and check their work until you have full confidence in their abilities. You may also want to offer delivery services in which case you may have additional staff to do your deliveries. You’ll need to give them their schedule every day to be sure that all deliveries are made on time.
About Your Customers:
Your customers will be people looking for gifts to give to others or to brighten up their home. They will also be people and/or organizations looking for flowers for special events such as weddings, birthday parties, graduation ceremonies and so on.
What You Need to Start
- A basic understanding of flower arranging – you can easily get this by taking a basic class.
- A business location (a shop, or your home)
- Basic tools of the trade – coolers, a display counter, trimmers, clippers and a storehouse
- A florist business plan – stating the markets you will target and advertizing strategies
- A flower supplier
The Good
- No special education or previous experience is needed to be successful with this business.
- It provides a great outlet for creative, hands on people.
- It’s easy to start up – you can run this business from your own home and build from there.
- It offers lots of variety; you’ll be catering for many different types of occasions and people.
- It can be very rewarding – you’ll be making a contribution to special moments and occasions in people’s lives.
The Bad
- It can often take up to a year to build an established customer base.
- Customers can be very detail oriented – you will need to be patient and accommodating or it may become frustrating and stressful at times.
Resources:
- Retail Florist Association
- Wholesale Florist and Florist Supplier Association
- Bureau of Labor Statistics on Floral Designers
- Wikipedia on Flower Shop
About The Author
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