How to Start a Golf Driving Range Business
Business Overview:
If you’re a golf enthusiast wishing you could do what you love while being your own boss, you should learn how to start a golf driving range business. Imagine spending your workday playing golf. It’s a dream come true, right? Before you quit your job and pick up your clubs, however, you need to have a solid golf driving range business plan. As you know if you’ve ever been to a driving range, this is not a small business, geographically. Starting a golf driving range requires a lot of land so you will likely need to secure a sizeable loan to make this purchase. Depending on your area, a large piece of land suitable for a driving range may be difficult to find. You will need to outline these challenges and how you plan to address them in your business plan. You should also do some research to see if any driving ranges are for sale in your area. Revamping an already-built range could be much easier than starting one from scratch. However, there isn’t a driving range on every corner so there likely won’t be one for sale that you can grab up. When doing your research into how to start a golf driving range, you’ll need to figure out how to price your services to attract customers and what layouts work best for organizing your range. Marketing your range to set it apart from any competition will be very important so you may want to set up grand opening promotions to attract new customers. Distribute business cards to every golf shop in town and spread the word to all your golf buddies every time you play. You will need to purchase equipment, so finding out where to get golf supplies at wholesale will be important. Finally you’ll need to hire a staff to work for you. Check local high schools and colleges with golf programs who might work with you to hire their students. You will definitely want to hire people with more than a casual knowledge of golf. You could let them use the range for free in exchange for paying them minimum wage. Once everything is in place and you open your doors, this business idea will give you the opportunity to live your dream and spend your days doing what you love.
A Day in the Life of a Golf Driving Range Business Owner:
You will start your day assigning tasks to your employees (stocking ball machines, arranging ball buckets, cleaning the driving areas, etc.). Then you will make a walk through the range to see that everything is in order. You will spend some time marketing your business to other local golf establishments (equipment retailers, golf courses without a driving range of their own, etc.) and placing advertisements online and in local magazines. You will spend a portion of your day visiting with customers and making sure they are enjoying their experience. Finally, you will record the day’s earnings and make sure your finances are on track.
About Your Customers:
Your customers will be golfers at every experience level looking for a top notch driving range on which to practice their skills.
What You Need to Start:
- Business plan
- Land
- License and permit
- Insurance
- Equipment (bags, balls, clubs, buckets, etc.)
- Staff
- Vending machines (or food service if you offer a menu)
- Lawn maintenance
- Cart to gather balls
- Ball distributor machines
The Good:
- For a golf lover, nothing is better than spending your days around golf.
- Once the business gets up and running, it is easy to maintain.
- You should be able to hire workers for minimum wage.
- You don’t have to spend your days in an office.
- You can take time off when you want once your business is well established.
The Bad:
- Golf is seasonal so your profits might go down in the colder months, depending on where you live.
- This can be an expensive business to get up and running.
Resources:
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