How to Start a Graphic Design Business–and Why You’d Want To
Business Overview:
If you’re a skilled graphic artist or simply interested in getting into this exciting field, you should look into how to start a graphic design business. Graphic design is everywhere from magazine ads to websites to business logos. Virtually every business out there needs a graphic designer to create their marketing materials and help shape the look and feel of their business communications. This is the perfect time to get more information about this online business idea and start a graphic design business. If you already work in graphic design, it will be a smooth transition to opening your own business. If you are new to graphic design, you may need to take it a little slower, working with smaller clients at first, getting a few projects under your belt, or hiring a graphic designer to work for you while you focus on bringing in new clients. An important marketing tool when trying to get new clients will be your portfolio. Potential clients will want to see previous work you’ve done and will want to ensure your work is of high quality. The first thing you should do before you start a graphic design business is to create a business plan. Determine how you will market your business and what type of graphic design business you will concentrate on. Will you focus on website design, print ads, logos or all of the above? One thing you don’t need to worry about with this business idea is an office because you can easily run this business from your home. You can even do it in your spare time while keeping your current job. However, soon you will find you’ll be able to quit your job and run your graphic design business full time if you wish. You may even need to hire an entire staff of graphic designers to work for you with each one focusing on a different specialty. Then you can spend even more time beefing up your client list.
A Day in the Life of a Graphic Design Business Owner:
Your day will begin with a review of ongoing projects. You’ll work on those projects and contact your clients with any questions and to update them on your progress. If you have a staff working with you, you’ll check in with them to see how their projects are coming along and assign new projects as necessary. Spend part of your day marketing your business to other businesses via online ads, phone calls or print ads. Finally, you’ll review your finances to make sure all clients have been billed for completed jobs and your bills have been paid.
About Your Customers:
Your customers will be business owners and managers needing various graphic design services for websites, advertising, logos, etc.
What You Need to Start:
- Business plan
- Marketing plan
- Computer
- Design software
- Finance software
The Good:
- This is a fun and creative industry.
- You can spend your day doing what you love.
- You can charge top dollar for your designs.
- You can work as much or as little as you want.
- This business is easily scalable.
The Bad:
- If you are an inexperienced graphic designer, it will take some time to build up your portfolio and be able to charge enough to run this business full time unless you hire a graphic designer to work for you right from the start.
- You will need to be patient while you market your new business and get your name out there.
Resources:
- The Professional Association for Design
- Graphic Artists Guild
- American Design Awards
- Wikipedia on Graphic Design
- Bureau of Labor Statistics on Graphic Designers
About The Author
Templateify
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