How to Start a Greeting Card Business
Business Overview:
If greeting card commercials don’t make you cry, but instead make you think, “I can do better than that,” learn how to start a greeting card business. Starting a greeting card business is a fairly simple online business idea once you learn how to write and design unique and marketable cards. If it’s a home based greeting card business you’re interested in, you can be up and running in no time. First, you will want to think of a name for your company, and consider getting your website up and running (you can also sell your cards at fairs and home parties, but it’s likely that the internet will be your biggest selling tool). Then you will need to have a computer that can help you design your cards and either print them out for processing or send along to your printing company of choice. You may want to hire a designer to work with you on your cards to be sure that they’re professional. Here’s where you will want to do your homework before you start a greeting card business; getting a great price on printing and card stock can mean bigger profits for your business. Finally, you will decide on your pricing scale and shipping costs—the right price point can mean a great deal more business so it’s wise to compare your product to existing cards for accurate pricing. Happily, if you have a solid greeting card business plan in place, you can watch this business idea grow and your profits increase while doing something you really love. Now that’s a real Hallmark moment.
A Day in the Life of a Greeting Card Business Owner:
When you run a business like this, you will want to look for inspiration around every bend. You may spend a good portion of your day designing cards and researching ideas, especially when you first start your business. Then you will want to check in with your website to see if any orders have been placed that you need to ship. You may decide to create custom cards for special events like weddings; if this is the case, you will want to keep in close contact with your customer and ensure you have a solid contract in place for payment, shipping, etc. Your day will end with the uncreative task of checking on your finances, logging your expenses and the like.
About Your Customers:
Your customers will be online shoppers looking for a unique greeting card. If you’ve done your marketing homework, your website will capture the essence of your cards and will win customers on its own.
What You Need to Start:
- A company name
- A website
- A business and marketing plan
- A computer with graphic design software and printing capabilities
- Inspired ideas for greeting cards
The Good:
- This creative business can be enjoyable and profitable.
- You can work entirely from your home.
- The business is scalable.
- Your greeting cards will start marketing themselves as people receive them and notice your company.
The Bad:
- There are such big name players in the business that your products must stand out in order for your business to be successful.
- Sales might be slow at the start until your cards catch on.
Resources:
- Greeting Card Association
- Greeting Card Association (UK)
- Bureau of Labor Statistics on Artists and Related Workers
- Wikipedia on Greeting Cards
About The Author
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