How to Start an Internet Marketing Business

Business Overview:

If you’re looking for a truly lucrative online business opportunity, consider learning how to start an internet marketing business. With this business idea, you consult with offline business owners and do online marketing for them to help them increase their revenue. By doing so, you’ll be producing a highly valuable service as many small and big business owners lack the time and/or knowledge and ability to do online marketing themselves, despite the powerful impact that it can have on their bottom line. Recent studies have suggested that a major shift is taking place away from traditional media and towards online forms of marketing, with online marketing expected to steadily increase as times goes on. Therefore, by providing online marketing services to small and big businesses you’ll be providing a service that could be essential to the survival of your clients’ business in years to come—making this a very rewarding business opportunity. Two of the main online marketing services which you will provide to promote your clients’ businesses online will be search engine optimization and social media marketing. When people go online they typically use search engines to find businesses, products and services. You will help the businesses you promote to attract more clients through search engine optimization by creating a website for them (if they don’t already have one) and optimizing it to attract customers through popular search engines such as Google and Yahoo. You will do this by optimizing your clients’ websites to rank highly for specific search terms and phrases that are related to the products and services they provide. In addition to search engine marketing, social media marketing will be another major form of online marketing that you will do for your clients. Social media has grown immensely in recent years and has become a very effective medium for marketing businesses online. This is because it provides a mechanism through which people and businesses can build relationships and trust with people in their market. With your internet marketing business, you’ll make use of this relatively new and valuable medium for online marketing by promoting your clients’ businesses effectively on popular social media websites such as Facebook, YouTube, and Twitter. Other forms of online marketing that you can offer to promote your clients’ businesses might include pay per click marketing and banner ad marketing. If you are not currently an expert on online marketing this may all sound intimidating. However, there are quality training products and courses that you can take to acquire the necessary expertise in the various forms of online marketing. Alternatively, you can outsource your search engine, social media and other forms of internet marketing to experts for a relatively low cost and still make a good profit. As mentioned earlier, the demand for internet marketing is set to grow in the years to come, meaning the demand for your services is likely to increase more each year. One internet marketing project can land you contracts of $3,600 USD to $12,000 USD or more per year. Because of the recurring nature of internet marketing services, most of your clients will pay you on a monthly basis, meaning you’ll be able to build up a solid and dependable residual income. Top internet marketers earn six or even seven figures or more annually, and this type of income can definitely be within your reach if you are committed and work hard to make your internet marketing business a success. Despite the high income that you can potentially generate with this business, the start-up costs are relatively low—and this is one of the best online business ideas to start from home and run part time initially. Learning how to become an internet marketer, therefore, truly does represent a fantastic business opportunity to anyone willing to seize it.

A Day in the Life of an Internet Marketing Business Owner:

As a successful internet marketing business owner, a typical day will begin with a review of your calendar. You may have several appointments booked with business owners with whom you will meet (either in person if they’re local, or over the phone or internet chat if they’re not) and consult with on the best internet marketing services and strategies for their business. Having determined your marketing strategies for each of your specific clients, you will then set about marketing your clients’ businesses online. Each of your clients’ businesses will be unique, but the online marketing strategies that you employ will be fairly universal. All of your clients will require a website, which you will create for them if they don’t already have one. You will then optimize their websites for search engine marketing, and you will set up search engine and social media marketing campaigns that are best suited to your clients’ businesses and the type of services and products they provide. You may also set up pay per click campaigns, and promote your clients’ businesses via online banner ads. Of course, you can outsource the various elements of your online marketing (search engine, social media, etc.) to experts who will do it for you—and with a thriving internet marketing business you will likely take this approach as it will allow you to be more effective and gain more leverage and time. In this case, in addition to meeting with prospective clients, a typical day would be spent focusing on growing your business by marketing it effectively to attract more clients, as well as overseeing the general smooth running of your current internet marketing projects.

About Your Customers:

Your customers will be small, medium, and large business owners who want to market their businesses online.

What You Need to Start:

• A strong all-around level of knowledge and expertise in internet marketing methods (search engine marketing, social media marketing, pay per click etc.)
• A website on which to market your services
• Marketing to promote your business
• A high speed internet connection
• A business license

The Good:

• You can start this business at a low cost.
• You can run this business from your home (or from anywhere in the world with access to an internet connection).
• You can outsource your marketing services (search engine, social media, etc.) to others and still make a strong profit.
• It can be very lucrative—top internet marketers earn six or even seven figures or more annually.

The Bad:

• If you aren’t currently an expert in internet marketing, it can take some time to acquire the necessary all-around expertise in the various forms of online marketing.
• Achieving success as an internet marketing consultant won’t happen overnight and will require commitment and dedication.

Resources:

• Internet Marketing Association
• Search Engine Marketing Professional Organization
• International Internet Marketing Association
• Bureau of Labor Statistics on Management, Scientific and Technical Consulting Services
• Wikipedia on Internet Marketing

About The Author

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