How to Start an Internet Marketing Training Business

Business Overview:

If you’re looking for a lucrative opportunity to help others to achieve business success online, you should start an internet marketing training business. With an internet marketing training business you will train people how to market their businesses online. You can also teach people how to gain the skills and knowledge they need to become internet marketing trainers themselves. In order to start this business you will need a solid and well rounded understanding of internet marketing as a whole. There are many ways to market products and services online, and you will need to have a strong knowledge of them all. For example, many people use search engines like Google to look for products and services, so you will need a strong understanding of SEO (Search Engine Optimization) in order to help your clients research and market themselves successfully through the search engines. Social media has grown immensely in recent years and has become a very effective medium for marketing businesses online. This is because it provides a mechanism through which people and businesses can build relationships and trust with their market. Therefore as an internet marketing trainer you will also need to have the knowledge and expertise to show your clients how to market themselves and their businesses effectively on popular social media websites such as Facebook, YouTube, and Twitter. Other areas in which you will need a strong level of knowledge include branding, pay per click marketing, and copywriting. If you aren’t an expert in internet marketing this may all sound intimidating—however there are plenty of great training courses available which you can take to gain the required skills and experience needed to start this business. While it may take some time to build up your internet marketing expertise, you may find it to be a very worthwhile investment. Many of the top internet marketing trainers earn six or even seven figures or more annually, and with the right commitment and dedication you can definitely achieve the same level of success. In addition to the potentially lucrative opportunity offered by this business idea, you’ll also have a lot of freedom as to how you deliver your training. While you can of course personally train people one-on-one or in groups or at seminars, you can also deliver your training through audio or video courses online—meaning you’ll be able to train high volumes of people from all over the world. To do this you could create a course and charge a one-time fee up front, or you could start a membership site and delivery your training that way—and charge your members a recurring monthly fee to receive your training content over a period of 3 months, for example. Others ways you could deliver your training online include through weekly or monthly webinars. Added to the freedom you’ll have in regard to how you deliver your training, you’ll also gain a great deal of personal freedom by achieving success with this online business idea. Not only can you easily run this business from home, you can run it from anywhere in the world with an internet connection (and a phone connection, if you choose to offer one-on-one coaching). Top internet marketing training courses sell for $1,000-$2,000 USD or more, and with the ability to deliver your training online to a virtually unlimited number of people, this truly can be an incredibly lucrative and freedom enhancing online business opportunity for those with the dedication and commitment to making a success of their internet marketing training business.

A Day in the Life of an Internet Marketing Training Business Owner:

As an internet marketing training business owner you’ll have the luxury of setting your own work hours. Whatever the hours you choose to work however, a typical day will likely begin by reviewing your diary. If you’ve chosen to provide one-on-one coaching, either in person or through phone calls, you will note who you are scheduled to coach and prepare in advance of coaching your client one-on-one later that day. If you deliver training online, you will likely spend time during your day creating new content for your training courses. In order to stay on top of your game you will likely also invest time during your day keeping yourself up to date with the latest internet marketing methods and techniques.

About Your Customers:

Your customers will be individuals or businesses that want to learn how to market their products or services online.

What You Need to Start:

• A strong all-around level of knowledge and expertise in internet marketing methods (SEO, social media, branding, PPC, copywriting, etc.)
• Good teaching skills
• A website advertising your service
• A business license
• Computer with high-speed internet connection
• Financial tracking software

The Good:

• It can be very lucrative indeed – top internet marketing trainers can earn six or seven figures or more annually.
• You can deliver your training in many ways – one-on-one coaching, training courses, membership sites etc.
• As long as you have access to an internet connection, you can run this business from anywhere in the world.
• It’s very rewarding — you’ll be helping people achieve success with their businesses online.

The Bad:

• If you aren’t currently an expert in internet marketing, it will take some time to learn the all-around skills you need to be well qualified to train others.
• Achieving success as an internet marketing trainer won’t happen overnight and will require commitment and dedication.

Resources:

• eMarketing Association
• Internet Marketing Association
• International Internet Marketing Association
• Wikipedia on Internet Marketing

About The Author

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