How to Start a Leaflet Distribution Business
Business Overview:
For an easy startup endeavor that requires very little initial investment, consider learning more about how to start a leaflet distribution business. The concept is simple: Businesses that want to attract more customers often use leaflet distribution as part of their marketing plan. Your company would provide the service at a price point that supplies you with a profit and your client with a valuable service. The best part is probably the simplicity of starting a leaflet distribution business. You can print up a few samples of the type of leaflets you can distribute and maps of your local area to show the distribution potential and shop them around to local businesses you think might be interested in your service. Most distribution businesses charge by the number of leaflets distributed, so you can determine what a competitive price schedule would be. You can also build on this business idea to include employees, and increase your distribution coverage to include areas outside of your immediate neighborhoods. As your leaflets do their job garnering your clients more business, your own profits will take off as well—a win-win situation.
A Day in the Life of a Leaflet Distribution Business Owner:
Assuming your business is up and running, a typical day for you as owner of this company will start with preparing the route for the day’s distribution. If you’re the one doing the distributing, you will begin delivering the leaflets for the client in the number they requested. When you’ve completed the job, you might want to check in with the customer and let them know the distribution is complete. You will also want to follow up with your client a short time after to determine the efficacy of your service. If they are pleased with the results, you might ask them to recommend your business to other local businesses. Later that day, you will want to contact any potential customers waiting in the wings and review your business finances to ensure you’re on the right track.
About Your Customers:
Your customers will be fellow business owners looking to expand their customer base with reasonably priced and highly effective advertising. Your company will provide the service they’re looking for, and if they’re happy with the results they might call for your service again in the future and recommend your business to others.
What You Need to Start:
- Leaflet samples
- A local area map of potential clients
- A distribution method (car, foot, etc.)
- A business license (if required in your area)
The Good:
- You can start this business easily and cheaply.
- The business is scaleable.
- You might be the sole provider of this service in your local area.
- You can easily start this business on a part-time basis and grow it into a full-time business as your client base grows.
The Bad:
- If you’re working alone initially, you might have a long day of distribution ahead of you with each big job.
- You can’t be afraid of talking face-to-face with potential customers, letting them know how valuable your service is.
Resources:
- Direct Marketing Association
- Bureau of Labor Statistics on Advertising, Marketing, Public Relations, and Sales Managers
- Wikipedia on Leaflet Distribution
About The Author
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