How to Start a Limousine Business

Business Overview:

If you’re an experienced limousine driver or just looking for a good business opportunity, you should learn how to start a limousine business. If you already have training in limo driving, going out on your own and being your own boss is the natural next step. You can continue to do the driving yourself or you could hire other drivers to drive for you. Knowing the ins and outs of the limo business from auto mechanics to customer service and taking reservations will go a long way in making this business idea a success. Starting a limousine business will take a large investment so you’ll need to line up financing to help you purchase your car(s). This means you’ll need to have a solid business plan to present to your lenders. Have a good idea of what your target market will be and how you will advertise. A business plan will help you determine how long it will be until you turn a profit which is important information to have. If you do not have any experience driving a limousine but you recognize the profit potential of a business like this, you can hire professional drivers. This would free up your time to concentrate on marketing your business. Consider contracting your services with area businesses who need executives transported to and from the airport and to various meetings and events around town. Also contact hotel concierges and try to get on their list of limo companies they call when a customer requests limousine service. You should also find the event planners in your area and let them know your service is available for weddings and other events they may be hired to produce. It’s important that when you start a limousine business, your drivers (whether that’s yourself or your staff) are properly licensed. Limousines are larger than regular cars and that typically requires having a special license in order to properly operate them. Building your business will take some time but with a solid business plan, great drivers and excellent customer service, you will benefit from repeat and referral business.

A Day in the Life of a Limousine Business Owner:

Your day will begin with a check of any appointments on your schedule. You or your drivers will pick up customers at their homes, hotels or offices and drive them where they need to go. You will take calls throughout the day and set appointments. You will spend some time contacting area businesses marketing your limo service.

About Your Customers:

Your customers will be individuals or groups needing transport via limousine. You may contract your services with area hotels and businesses.

What You Need to Start:

• Business plan
• Marketing plan
• Financing
• Limousine(s)
• Driver(s)
• Licenses
• Computer with finance software

The Good:

• You get to meet many interesting people.
• You don’t have to work in an office.
• Franchises are available to help you get started.
• You can charge top dollar for excellent limousine services.
• You can hire drivers to do the work for you.

The Bad:

• Start-up costs are high.
• This is a luxury service that may not be as popular during difficult economic times.

Resources:

• National Limousine Association
• Bureau of Labor Statistics on Taxi Drivers and Chauffeurs
• Wikipedia on Limousines

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