How to Start a Logo Design Business

Business Overview:

Learning how to start a logo design business is an ideal online business idea if you are a graphic designer looking to go out on your own and be your own boss. Graphic design is a broad category of the design business but if you choose to focus your talents solely on logo design, you can create a specialized service and build up your reputation among online businesses. This business can be run exclusively online, but if you’d like you can also go after local clients. If any of them have outdated websites or no websites at all, you can contact them and offer your services to create a logo for them. You can also work with your local chamber of commerce. This is a good way to find new businesses and contact them directly. New businesses may not have the budget for a top dollar logo but that will work to your advantage because you will be able to build up your portfolio and make a small profit to start. Once you have a few clients on your list, you can market your business to larger companies who are looking for topnotch logos—and are willing to pay for it. The more experience you have, the higher price point you can set for your work. And because the startup capital needed for this business idea is so small, you will make a good return pretty quickly. Soon you may find that you need to hire additional logo designers to help you handle the number of jobs coming in.

A Day in the Life of a Logo Design Business Owner:

Your day will begin with a check of any ongoing projects. You will work on those projects with a close eye on deliverable deadlines. You will contact the client throughout the design process to make sure you are still on the same page with what the client wants. If you do not have any jobs on the horizon, you will spend your day marketing your new business locally and online. If you have a staff working for you, you will check their progress with any projects they’re working on and assign them new projects.

About Your Customers:

Your customers will be business owners looking for high quality, competitively priced logo designs for their websites and print media.

What You Need to Start:

• Computer with excellent software design programs
• Graphic design experience
• Marketing plan
• A web site
• Staff (if desired)

The Good:

• You can easily run this business part time.
• Start up costs are minimal.
• You can charge top dollar for high quality logo design (once your portfolio is large enough).
• You get to use your creativity to help others’ businesses.
• You don’t have to work in an office 9-5; you can set your own hours and work from home.

The Bad:

• It can take patience to build up your client base.
• You will need to be sensitive to your clients’ needs even if they have a hard time expressing them clearly.

Resources:

• The Professional Association for Design
• Graphic Artists Guild
• Bureau of Labor Statistics on Graphic Designers
• Wikipedia on Logos

About The Author

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