How to Start a Pay-Per-Click Marketing Business

Business Overview:

As a pay per click marketing business owner, you will have within your power the ability to help many businesses gain new customers. With a PPC marketing business you will help businesses promote their products online by creating ads that appear in search engines for specific phrases that you have selected. You will also have ads appear on highly targeted websites that are related to the product that you are promoting for your customer. People then click on these ads, and your clients receive highly qualified visitors to their websites. Typically your clients’ websites will be designed to capture each visitor’s email address, which your client can then use to generate profits by marketing products or services to the visitor. Your client will pay a certain amount each time a customer clicks on the ads you’ve helped to create, but the aim is to have your client earn more than he or she spends through the sales that are generated as a result of receiving highly qualified traffic. The major advantage with pay per click marketing as an online business idea is the fact that your client receives highly qualified traffic almost instantly. One of the major challenges for many businesses is traffic generation. Many businesses rely on generating organic traffic through search engines. However, the problem with this approach is that it is usually very competitive and it can take a lot of time and effort to get a website to rank high enough in the search engines and receive traffic (and therefore to make money). With pay per click marketing, you bypass this process and receive qualified traffic straight away. As long as you’ve done your market research well so that your client receives quality traffic that converts at a profitable rate, you can help your clients make money very quickly—which will only help your business grow as word is spread about your PPC skills. It can take a little time, training and experimentation in the beginning for you to fine tune your pay per click campaigns. It’s important to learn how to do this properly before you advertise your services as you can potentially cause your clients to lose money. One of the best things about building a pay per click marketing business is the freedom it can give you. You can target and promote all kinds of products–from physical products such as fitness machines or golf clubs, through to eBooks and training courses, and there’s no limit to the amount of profitable campaigns you can set up. You can approach local businesses that want to develop an online presence or you can target online businesses who are looking for more traffic. How you get paid for your services can vary greatly. You may work for a percentage of sales. With other clients you may receive commissions without generating sales–many merchants will pay you for each email address received. You may find some businesses want you to train them on how to run their own PPC campaigns, using you more as a consultant than anything else. Added to the freedom of choice that you’ll have in regard to what products you help your clients promote, with a successful and profitable pay per click business you can also live and work anywhere in the world.

A Day in the Life of a Pay Per Click Business Owner:

As a pay per click business owner your day would typically start by logging into the pay per click accounts that you are using for your clients (the most popular pay per click service is Google AdWords) to review your campaigns and ensure that they are running smoothly and profitably. You would check the amount your clients have spent and compare those numbers with the amount they made in sales or email collection, making sure that they are still making decent profits and getting a great return on investment on the money they’ve spent on their pay per click traffic. Having done that, you would then determine if any tweaks needed to be made to your PPC campaigns, and you’d make any necessary adjustments. As you take on new clients you’ll be spending time learning their markets and their products. Then you’ll be researching which keywords people use to search for those products. Once you know the best keywords, you’ll set up a pay per click campaign on a service such as Google AdWords. Then you’ll monitor your campaign to see how well your keywords convert into sales so that you can fine tune your campaign and assess which keywords provide the best return on investment. As your business grows, you might want to hire others to run the campaigns so that your time is freed up to acquire more clients.

About Your Customers:

Your customers will be businesses looking for a PPC expert who knows how to promote their products or services online.

What You Need to Start:

• A solid knowledge of how pay per click campaigns work
• A website advertising your service
• Business license
• Computer with high-speed Internet connection
• Financial tracking software

The Good:

• PPC marketing a highly sought after service.
• You will be providing a genuine service to businesses in helping them broaden their customer base.
• You can outsource the creation of profitable pay per click campaigns to someone else as your business grows.
• This business idea can be completely run online from your home.

The Bad:

• You will need to be careful and take time to learn how to do pay per click marketing correctly, as you can potentially lose your clients’ money quickly unless you know how to set up campaigns properly.
• Pay per click marketing can be competitive, so you will still need to have patience and be willing to spend time testing and refining your campaigns in order to make them profitable.

Resources:

• Internet Marketing Association
• International Internet Marketing Association
• eMarketing Association
• Wikipedia on Pay Per Click

About The Author

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