It’s in the Details: Starting a Research Business
Business Overview:
If you love the thrill of the chase, starting a research company is a great way to use your skills to help other businesses. Today’s technology makes research much simpler than in the past because you can do most or even all your research online. Using the Internet to research information about a company’s competition, the most recent statistics or potential sales contacts is a great way to be successful with this online business idea. If you’re not sure how to start a research business, all you need is some research experience, a fast computer and a way to organize your information. The best way to get started in this field is to take a few freelance jobs to get an idea of the best ways to research. If you are already a skilled researcher, you should decide in what area you would like to focus your research business. Many types of businesses need research – law firms, physicians’ offices, corporate businesses, etc., but they do not have the time nor the manpower to do this research in-house. This is why companies outsource services like research and why this is one of the best online business ideas to explore today. Once you’ve selected your niche, you should set up a website that potential customers can go to for more information about your services and even view a few samples of your work. Then advertise in industry publications and on various websites and blogs to spread the word about your new business. This business can be run exclusively online with clients anywhere in the world but you can also seek out clients in your local area if you wish. Either way, be sure to have the latest versions of spreadsheet and presentation software so you are prepared to hand over your research in the format requested by your clients. If your research is of high quality and your rates are competitive, you may soon need to hire additional researchers to help you handle all your projects.
A Day in the Life of a Research Business Owner:
Your day will begin by following up on your ongoing projects. You will spend some time researching various information for your clients throughout the day and prepare the information in different formats for delivery back to your clients. You will also take some time to market your business by placing ads on websites and sending out ads via direct mail if you are trying to attract local businesses. If you have a staff working for you, you will check in with them periodically to monitor their progress on their assigned projects.
About Your Customers:
Your customers will be different types of businesses that need fast, high quality research done on a variety of subjects.
What You Need to Start:
- Research experience (or a staff of skilled researchers)
- Computer with high-speed Internet connection
- Spreadsheet and presentation software
- Marketing plan
The Good:
- More and more companies are outsourcing research.
- Startup costs are low.
- You can charge top dollar for high quality research.
- You can set your own hours as long as you meet deadlines.
- You can easily run this business part-time from home.
The Bad:
- It can take some time to build your client list.
- Research can be frustrating at times if you are unable to find what you’re looking for.
Resources:
- Association of Internet Researchers
- Society for Internet Research
- Bureau of Labor Statistics on Market and Survey Researchers
- Wikipedia on Internet Research
About The Author
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