On the Move: Owning A Mobile Billboard Business

Business Overview:
If you are looking for a way to capitalize on the latest advertising trend and own your own business, you should look into a starting mobile billboard business. Companies large and small are always looking for new and inventive ways to advertise. What better way to spread the word than to take the advertisement to the customers. A standard billboard sits in one location and is dependent on drivers driving by and seeing the advertisement. A mobile billboard can target potential customers in different areas. Not only is the mobile ad seen by other drivers but by passersby on the street. Park your vehicle in a parking lot during a sporting event and you’ll have thousands of sports fans exposed to your advertisement. Set up next to an office building during lunch and your audience will be business people. You can change your advertisement once a day or once a month depending on your contracts with your clients. The best part about starting a mobile billboard business is that you need no experience, no employees (unless you choose to expand your business later) and no special permits or licenses. You can run with this business idea in your spare time and make a huge profit without having to dedicate all your free time to your new business. Low startup costs and the consistent need for advertising make the mobile billboard business a smart move for an entrepreneur.

A Day in the Life of a Mobile Billboard Business Owner:

Your day will begin with a check of your schedule to see which advertisements you need to drive around that day. If there are any specific locations you want to set up, you’ll map those out and get on your way. You can either drive around a certain area or park your vehicle and go do something else like market your services to other businesses. You’ll spend a little time on the phone contacting potential advertisers as often as you want to bring in business. If you have a fleet of billboard vehicles, coordinate with your employees so they know where to be and how long to be there.
About Your Customers:
Your customers will be business owners and managers looking for a unique way to advertise their business services.
What You Need to Start:

• Vehicle
• Signs (either professionally made or supplied from your customers)
• Marketing plan
• Computer with finance software

The Good:

• There is virtually no overhead in this business.
• Return on investment is very high.
• This business can be easily run from home in your spare time.
• As your business grows, you may be able to add employees and more vehicles. Soon your business will make money without you having to do much at all.

The Bad:

• It could take some time to spread the word about your new business and secure some clients.
• If you hire employees so that you can expand your business, you’ll need to ensure that they are where they tell you they will be with the mobile billboard.

Resources:

• Mobile Billboard Association
• Mobile Billboard International Association
• Wikipedia on Mobile Billboards