Opening Your Own Belt Buckle Store

Business Overview:

Opening your own belt buckle store is a smart way to use your entrepreneurial skills to start a lucrative and unique business. Fashionable belt buckles are a hot accessory right now and there is plenty of money to be made in this area. The secret to a successful belt buckle business is creating or purchasing a unique product. If you have a new and fresh take on a classic or trendy style, you’re more likely to attract clients. You could also consider a niche like selling buckles made out of recycled materials. Not only would this be good for the environment and make your green business eligible for tax credits, but it’s also a great marketing tool. Other than recycled materials, you may choose to make or buy your buckles with metal, rhinestones or fabric. Once you have your niche buckles all picked out, you’ll need to take photos and put them on your website. A belt buckle store is one of the best business ideas to operate online because accessories have no sizing. If you include the dimensions of each buckle, customers know before they order if it will fit their needs. In addition to buckles, you may also sell standard leather belts onto which the buckles attach. Even though you can easily operate this business from home, you will need a storage facility to house all your inventory. You’ll want to have a full stock of a wide variety of choices for your customers. When considering where to market your business, you should look for sites that also target your market. Fashion magazines (printed and online) and blogs will attract clients to your site. You’ll need to make sure your website is clean and easy to use and your products are photographed and displayed well. Carry around business cards at all times and be sure to wear your merchandise proudly. When people on the street ask you where you got that fabulous buckle, you can hand them your card. Soon your marketing efforts will pay off and you will have a successful online belt buckle store.

A Day in the Life of a Belt Buckle Store Owner:

Each day you will check your website for any new orders. You will pack up buckles and ship them to your customers. You will spend some time each day working on looking for great new designs to sell. New products need to be photographed and put on your website so you will need to keep an eye on your site so it stays current. You will also want to spend time looking for new ways to market your business. If you can get celebrities to start wearing your buckles, sales will skyrocket.

About Your Customers:

Your customers will be individuals looking for a new and fresh belt buckle accessory.

What You Need to Start:

• Stock of belt buckles
• Website
• Storage facility
• Other items like belts for the buckles to be attached to
• Finance software

The Good:

• Demand for trendy fashion items is always high; if you keep finding new looks, you can stay on top of the trends.
• The start-up investment is relatively low.
• You can charge top dollar for excellent craftsmanship.
• You can easily run this business online and from home.
• You can make your own hours and work as much or as little as you want.

The Bad:

• It can take some time to build up your inventory.
• You need to be patient while the word spreads about your new business.

Resources:

• National Fashion Accessories Association
• Community of Online and Multi-Channel Retailers
• Bureau of Labor Statistics on Textile, Textile Product and Apparel Manufacturing
• Wikipedia on Belt Buckles

About The Author

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