Precision Counts: How to Start a Car Detailing Business
Business Overview:
If you are an auto enthusiast who takes pride in polishing a car to showcase its pristine potential, you should look into how to start a car detailing business. Competition is fierce in the auto industry but it is entirely possible to be successful starting a car detailing business if you know some key points before you begin. When looking into this business idea, it is important to know how to do each step of the detailing process well before you secure your first client. You don’t want to learn this business as you go. That will just lead to unsatisfied customers and low referral numbers. Starting an auto detailing business requires minimal start up capital. All you need is cleaning supplies and a marketing plan. Internet marketing is the secret to success when you start a car detailing business. Online ads along with a website are much less expensive than traditional methods of advertising like phone books and newspapers. Less overhead means more profit for your detailing business. Word of mouth advertising will keep new customers coming in and repeat customers coming back again and again. As you grow your business, you may want to hire several employees to do the actual detailing work so that you can focus on bringing in more customers.
A Day in the Life of a Car Detailing Business Owner:
A typical day for a car detailing business owner will begin with a check of your schedule to see if any jobs need to be completed that day. If so, gather your supplies and head over to your customer’s home or place of business. If you have a detailing staff working for you, give them their detailing assignments. If you have a storefront, your customers can come to you. You’ll need to check your email to see if you have any new job requests. Contact your potential clients to discuss your services and arrange a day and time to complete those services. Spend some time working on your marketing materials to make sure all the information is up to date and you have ads placed correctly. If you’re hiring employees, you’ll want to train them and oversee them until you are sure that they will do the work according to your high standards. Finally, you should look at your finances to ensure all payments have been made and invoices have been sent out.
About Your Customers:
Your customers will be car owners or perhaps car dealership managers who need detail work done on their automobiles.
What You Need to Start:
- Cleaning supplies
- Truck or van to transport supplies or a storefront
- Water supply
- Marketing plan (website, ads, etc.)
The Good:
- Car detailing is a recession proof business.
- Overhead is low.
- Return on investment is high.
- Once you have the system in place, detailing is not difficult to master.
The Bad:
- Getting your first customers may take some time.
- Inclement weather will put the brakes on your business but it will pick up again as soon as the precipitation stops.
Resources:
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