Running a Link Building Business

Business Overview:

Running a link building business could be your key to a profitable and freedom-enhancing online business. With a link building business, you build links to online business owners’ websites in exchange for a fee. On the internet a link is viewed like a “vote” by popular search engines such as Google and Yahoo. The more links to a website, the more important it is seen to be. Therefore websites with lots of links to them tend to rank higher in search engines. By building links to business owners’ websites, you will be helping business owners rank higher in the search engines, meaning they’ll receive more traffic and as a result make more sales. Therefore, you’ll be contributing to the success of other online businesses through your work. Building links is relatively simple and can be done in a number of ways. For example, you can write useful and informative articles for other websites in exchange for a link or two back to your client’s website. As another example, you can post a useful comment on a blog or forum which contributes to the discussion—and which also contains a link to your client’s website. Of course, with this business idea you could also hire link builders to do the link building for you and focus more on the marketing side of your business. The great thing about starting a link building business is that you can start the business at virtually no cost, and you can run it from home (or from anywhere in the world so long as you have access to the internet). You can also run this business full time, or you could run it part time as an extra source of income. You will need to have an understanding of link building techniques (this is a good idea even if you don’t plan to do the link building yourself). If you don’t currently understanding link building there are plenty of courses and information products available for you to build your knowledge and link building skills in a relatively short period of time. Another advantage with this business is that once you have established a client base, so long as you provide an excellent service, your clients will likely use you repeatedly as many internet business owners build multiple websites which will require link building, so you’ll likely gain lots of repeat business. If you’re dedicated and committed then starting a link building business could well be the online business idea that allows you to generate a great profit contributing to others’ success while living and working in the location of your choice.

A Day in the Life of a Link Building Business Owner:

As a link building business owner you’ll have the luxury of setting your own hours. At the start of a working day the first thing you will do is to review the projects you are currently working on. Most likely you will have multiple link building projects to work on for several clients. Having selected a project, you would then carry out your link building technique. To do this you would build links for your clients in a number of ways. For example, one popular link building technique you will likely do on a daily basis will be to write informative articles related to the subject of your client’s business (or have the articles written for you). You would then post the articles on article directories or other related websites in exchange for links back to your client’s website. Other link building techniques you would likely carry out would include posting valuable posts or comments on related blogs and forums containing links that add value to the forum or blog and that also contain links to your client’s website. You will build a certain number of links to your client’s website each day. As link building isn’t usually too time consuming you will likely repeat your link building process and techniques for several clients throughout your working day. Of course you can hire people to do your link building for you, in which case a typical day would consist of ensuring the smooth running of your business and focusing on marketing to increase your client base. You’ll also likely be doing keyword analysis to find the best markets to get into.

About Your Customers:

Your clients will be internet business owners looking to attract more visitors to their websites and make more sales by improving their sites’ rankings in the search engines (which you will help them do by building up links to their websites).

What You Need to Start:

• An internet connection
• A strong understanding of effective link building techniques
• A website to advertise your services
• A business license
• Financial tracking software

The Good:

• It can be very rewarding as your work will help contribute to the success of other online businesses.
• You can start this business at virtually no cost.
• You can run this business full-time or part-time.
• You can run this business from the comfort of your own home (or from anywhere in the world with an internet connection).
• You’ll likely gain lots of repeat business as many of your clients will likely use your link building services for multiple projects.

The Bad:

• It can take time to build up a solid client base, so it may take a while for you to see good profits.
• You will need to acquire a good level of expertise in effective and ethical link building techniques, as some methods of link building can harm your clients’ websites in the long term and therefore damage your reputation.

Resources:

• Internet Marketing Association
• International Internet Marketing Association
• eMarketing Association
• Bureau of Labor Statistics on Advertising, Marketing, Promotions, Public Relations and Sales Managers
• Wikipedia on Search Engine Optimization

About The Author

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