Starting an Oil Change Business
Business Overview:
Starting an oil change business can help cars retain their value while giving you the freedom of being your own boss. These days everyone is watching their expenses and the longer their cars last, the better it is on their pocketbooks. When it comes time to sell a car, if it’s been properly maintained, it will sell for more. This is why one of the smartest business ideas available for a dedicated entrepreneur is the auto lube or oil change business. If this idea sounds promising, you will need to make a few decisions before you get too far. First, will you open your own store or purchase a franchise? Both have their pros and cons – a franchise comes with name recognition like Jiffy Lube and marketing but you will be charged franchise fees; starting your own business comes with more freedom in decision making but you have to formulate your own marketing campaign and find funding for your building, tools and staff. If you start it on your own you’ll definitely want to have a solid oil change business plan. You’ll find when looking into how to start an oil change business that location is one of the most important things to consider. Your shop needs to be in a high traffic area. You also need to think about speed limits and ease of access. If you don’t have the skills necessary to do the services yourself, you can simply hire a team of technicians to work for you. This would free up your time to concentrate on marketing your new business. After your auto lube business is well established, you may want to think about adding services like towing or window tinting. As more and more car owners are taking better care of their investments, the demand for high quality auto lube services will continue to rise.
A Day in the Life of an Auto Lube Business Owner:
Your day will begin by preparing your shop for business and greeting customers. You will oversee your staff (if not doing services yourself) and ensure customers are happy with the service they received. You will spend a portion of your day marketing your business by putting ads online and in area newspapers and phone books. At the end of your day you will record your earnings and prepare the shop for the next day.
About Your Customers:
Your customers will be car owners in need of excellent car care services including oil changes, lube jobs and other maintenance.
What You Need to Start:
- Business plan
- Storefront
- Equipment
- Staff
- Marketing plan
- Computer with finance software
The Good:
- Demand is high for this type of business.
- With a good location, traffic (and sales) will be high.
- With a well-trained staff, you are free to concentrate on marketing your business.
- It’s rewarding to help people maintain their vehicles.
- You can easily scale up this business by adding additional services.
The Bad:
- Startup costs are high.
- The work is repetitive and the hours may be long.
Resources:
- Automotive Oil Change Association
- CarCare.org
- Bureau of Labor Statistics on Automotive Service Technicians and Mechanics
- Wikipedia on Car Maintenance
About The Author
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