Starting a Portrait Photography Business: A Picture of Success
Business Overview:
If you’re the go-to picture taker in your family and you enjoy taking photos in general, you must consider starting a portrait photography business. If you think starting a photography business seems like an impossible dream, you’ll be surprised to discover that this business idea can be started with minimal initial investment and can be done part-time or even as a weekend gig. In fact, learning how to start a home-based photography business can be your ticket to building a successful and profitable business that makes people happy and enables you to control your future. As with any business, you will need to get a few tools of the trade under your belt. The obvious investment is a camera, though you don’t need as technical a camera as you might think—a basic, solid performer will serve you just fine, especially in the beginning. You will also need a computer with a photo-editing program like Photoshop and a backdrop with a lighting source. You’ll also want to create flyers or advertisements for your business (you can use Photoshop) to get your first of many customers. Believe it or not, these basic items combined with a bit of guidance can be your answer to the question of how to start a photography business. It must not go unsaid, however, that the key component to running a successful photography business is your ability to engage with many different people. Before getting into this business, be sure you enjoy meeting new people and working with subjects of all ages—and make sure you have patience for children and animals, who are often the heart of a photography business. As you grow your own business you may want to have an entire team of people working for you. You can handpick them and train them to do the work exactly the way you want it done.
A Day in the Life of a portrait photography business owner:
If you’re inspired to start a portrait photography business, your days will be filled with life and creativity. You will start by checking your equipment to ensure it is in proper working order. Next you will check on your schedule to see how many sittings you have scheduled for the day. If you have a team of photographers working for you, giving them their assignments for the week will be near the top of your list. Then you will want to work on finishing any existing projects you have in the works for the day. After that, it will be time to get snapping!
About Your Customers:
Your customers will be people who want a competitively priced portrait photography session to capture memories of their loved ones—family members and pets alike. They may have ideas about what they want the backdrop or style of photo to be, or they may leave it entirely up to you as the professional.
What You Need to Start:
- A camera
- A backdrop
- A light source
- Photo-editing software
- Financial-tracking software
- A genial personality
- Patience
The Good:
- If you enjoy taking photos, you get to do something you enjoy for profit.
- The business can be both lucrative and fun for the right person.
- You can run your business either part- or full-time.
- You can hire assistants to ease your workload.
The Bad:
- Your sessions will often include children and animals that don’t always behave or sit still.
- The work may at times be seasonal, with very busy times followed by slow seasons.
Resources:
- Bureau of Labor Statistics on Photographers
- Professional Photographers of America
- Wedding and Portrait Photographers International
About The Author
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