Starting a Yoga Studio

Business Overview:

Starting a yoga studio is the perfect business opportunity for an experienced yogi looking to help others gain the physical and mental strength yoga teaches. Yoga is an age-old physical and mental discipline with origins in India that uses slow strength positions and meditative practices to boost power and mental acuity. When you start to research how to start a yoga studio, you’ll learn that to be successful, you need a yoga certification which can be obtained from a school or a respected teacher. Next you need to draft a business plan which will help you focus your efforts and have the greatest chance of profitability. Decide where your yoga studio will be and whether or not you need to purchase a franchise business. You can start out small, using space in local community centers and renting out studios at fitness centers until you build up your clientele enough to rent out your own studio. If you have the resources, a franchise will help you with all the decisions up front from what types of classes to offer, to how much to charge. A franchise will also come with impressive branding and extensive marketing assistance. If you are not experienced in yoga to the point of being able to properly teach others, but you see the profit potential of this business idea, you can recruit teachers to work for you. You could choose to have teachers with varied areas of expertise that would allow your studio to hold classes on yoga as well as other popular exercise practices such as pilates. Once you know what types of classes your studio will offer, you need to purchase appropriate equipment such as yoga mats, free weights and steps that will be needed in classes. Another important purchase you will need to research is insurance. You must be covered in case an accident or injury happens in your place of business. Market your business by placing flyers around town, talking to your friends and family and placing ads in the newspaper and phone book. You’ll also definitely want a website. To add profits to your bottom line, consider renting out your studio to other small business owners like self-defense instructors and martial arts teachers. As you can see, there are many ways to take advantage of this very popular fitness practice. Your skills and dedication can take a small studio to the next level and earn your business a substantial profit.

A Day in the Life of a Yoga Studio Owner:

If you are the yoga instructor, you will arrive at the studio well before your first class to make sure it is clean and your equipment is properly arranged. If you are not teaching classes, you will still arrive at the studio before the first class and greet customers as they get ready for class. You will take phone calls throughout the day and sign up new members for classes.

About Your Customers:

Your customers will be individuals looking for excellent yoga instruction.

What You Need to Start:

• Yoga studio business plan
• Studio space
• Insurance
• Equipment
• Marketing plan and materials
• Franchise (optional)
• Instructors (optional)
• Computer with finance software

The Good:

• Yoga is a very popular, low-impact fitness option for a people in a variety of age groups and fitness levels.
• Franchises are available to help you get started.
• You can also choose to start small and rent out space in another facility.
• You can hire instructors to handle the classes for you.
• You get to do what you love all day.

The Bad:

• It can take some time to build your client base.
• This business is very competitive; you will need to set your studio apart to attract clients.

Resources:

• Yoga Alliance
• United States Pilates Association
• Bureau of Labor Statistics on Fitness Workers
• Wikipedia on Yoga
• Wikipedia on Pilates

About The Author

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