The Thrill of Running Your Own Animation Business
Business Overview:
If you are a skilled artist looking for a fantastic way to showcase your talents across various media, you should consider running your own animation business. Whether you are a graphic designer or a traditional artist interested in making the transition to high-tech, you will find that animation offers many options. To be truly successful with this business idea, you should first choose a niche. Animation is used in television commercials, movies and video games. Decide what your experience and interest draws you to and concentrate on that area. Next you need to design a website to showcase your projects. Create a demo that potential customers can see that shows your range. You can operate this business exclusively online or you can market to local businesses, or both. If you are not a skilled animator but see the potential of this type of business, you can hire skilled animators to work for you. Market your business by reaching out to advertising companies to see if you can contribute your animation to their current or future ad campaigns. If you live in a city with a sizable motion picture production community, meet with production companies to discuss how your business can add special effects to locally produced movies. If you’d rather concentrate on the video game sector, you can contact video game producers and show them your demo animations. This field is highly competitive so you’ll want to seek out connection with possible clients through friends, family, and word of mouth. Getting started is the hardest part; once you have a few clients, word of mouth will be a valuable marketing tool. The animation business may be competitive but it is also one of the most best online business ideas for an entrepreneur looking to get into the world of digital artistry.
A Day in the Life of an Animation Business Owner:
Your day will begin with a check of any emails or phone calls from potential customers. You will follow up with them and meet with them (virtually or in person) if needed. You will then work on any ongoing projects and make sure they are completed on time. You may need to talk to your clients throughout the design process to ensure you are both on the same page with what they need. You will spend some time during your day marketing your business by calling local businesses or placing ads on various websites. When time allows you will also create new demos and post them to your website.
About Your Customers:
Your customers will be various businesses in need of high quality animation services. They may be movie production companies, advertising companies or video game producers.
What You Need to Start:
- Animation business plan
- Experience with cutting edge animation programs or a staff of experienced animators
- Website
- Demo animation projects
- Computer with various animation programs and plenty of storage space
- Marketing plan
- Finance software
The Good:
- Animation services are in high demand in various industries.
- You can charge top dollar for high quality animation.
- You will likely get repeat business from satisfied customers.
- You can operate this business online only or work with local businesses.
- This business can easily be run part-time from home.
The Bad:
- You will need to invest in extremely robust and costly animation software and computer equipment.
- It can take some time to build your client list.
Resources:
- International Animated Film Society
- Professional Association for Design
- Bureau of Labor Statistics on Artists and Related Workers
- Wikipedia on Animation
About The Author
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