Why Now is the Time to Start a Diversity Consulting Business
Business Overview:
If you want a business idea that allows you to generate great profits and make a real difference, consider starting a diversity consulting business. Modern society has become increasingly multicultural, and we now live and work together with people with a wide array of ethnic and cultural backgrounds. In addition, society as a whole is becoming far more tolerant than in previous times. However, despite such positive changes in society, people with diverse ethnic and cultural backgrounds (or people that generally differ from the ‘norm’) can unfortunately still be subjected to discrimination and unfair treatment by peers or superiors in their places of work. It is for this reason that now is a fantastic time to start a diversity consulting business. Similar to an image consultant but with the workplace image in mind, you consult with businesses to help them create an equal and inclusive workplace culture, attract and retain diverse talent, and gain the maximum value they can from difference within their organization. Many employees faced by prejudice and discrimination at work leave, either immediately or eventually, due to the distress such treatment causes them. This is obviously bad for the individuals subjected to such unfair and negative experiences, but it is also bad for their companies as it means that they are likely losing a vast array of talent that they would otherwise have retained had the culture of their workplace been more fair and inclusive. It also can lead to expensive lawsuits. Therefore, not only will your diversity consulting services make a real difference in individuals’ lives, it will also help business to improve their bottom line and gain a competitive advantage. To achieve this, there are many services you can provide as part of your diversity consulting service. For example, as part of your consultation you might conduct a corporate-wide survey designed to measure the inclusion, engagement and wellbeing of various diversity groups within a company’s workforce. Based on an analysis of that survey, you would then consult with the business owner or the company’s human resources departments and make suggestions on changes that should be made. Other services aimed at promoting workplace equality and fairness that you might provide include services like harassment and bullying workshops, diversity training, cultural awareness presentations and promotions, and unconscious bias assessments and programs. With modern society becoming more diverse, the potential is certainly there for you to make great profits with this business. Businesses both now and in the future will need your services to ensure that their diverse workforces operate to maximum effectiveness as a result of a fair and inclusive workplace culture. If you offer quality diversity consulting services, you can only expect your profits to grow into the future. To offer a diversity consulting service, you will need to have worked on and continue to work on your own biases and assumptions. You will also need training in diversity consulting, which you can usually do locally and relatively inexpensively. Alternatively, you could hire diversity consulting experts to work for you and focus your energies on marketing your business. Either way, now is certainly a fantastic time to get started with this business idea and make some great profits making a real difference in people’s lives, as well as in the overall the success and effectiveness of the companies you serve.
A Day in the Life of a Diversity Consulting Business Owner:
As a diversity consulting business owner, your day will begin with a check of your diary to see which company (or companies) you have booked to consult with. You will then head out and meet with your clients and determine how they can improve their business by creating an equal and inclusive workplace culture. In doing so, you might conduct a corporate-wide survey designed to measure the inclusion, engagement and wellbeing of various diversity groups within their workforce. You will then consult with the business owner or the companies’ human resource department and make suggestions based on the analysis of your findings. Depending on the specific company you are dealing with, other services you might provide may be presenting a harassment or bullying workshop, or implementing unconscious bias assessments and programs. Of course, you might decide to employ diversity consulting experts to provide your diversity consulting services for you, in which case a typical day would be spent marketing your business to achieve further growth by attracting new clients.
About Your Customers:
Your clients will be businesses looking to create an equal and inclusive workplace culture.
What You Need to Start:
- You will need to have worked on and continue to work on your own biases and assumptions.
- Training in diversity consulting
- Marketing (online, ads, radio, etc.)
- A business license
- Financial tracking software
The Good:
- Your services will make a real difference in people’s lives by helping to create an equal and inclusive environment in which they can work.
- You will also be contributing to the success of the businesses you work with, as your services will help them to gain a competitive advantage as a result of retaining and developing talent that they would otherwise have lost.
- You can start this business from the comfort of your own home office.
- With modern society only becoming more diverse, you can expect your profits to grow more and more into the future.
The Bad:
- Some businesses may be resistant or difficult to deal with when you promote your diversity consulting services to them.
- It may take a while for you to see good profits because building up both your reputation and a solid base of clients can take time.
Resources:
- Association of Diversity Councils
- Professional and Technical Consultants Association
- Bureau of Labor Statistics on Human Resources, Training and Labor Relations Managers and Specialists
- Wikipedia on Diversity Training
About The Author
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