Why You Should Start a Home Salon Business

Business Overview:

If you are an experienced hair stylist looking to break away from the beauty shop scene, you should consider a home salon business. As a hair stylist working in a salon, you might not have the ability to set your own hours and make your own appointments. But if you work at home running your own salon, you can work as much or as little as you want and you can make appointments to work around your schedule. You don’t need to worry if an appointment will conflict with a doctor’s appointment or picking up your kids from school. Some salons insist on taking walk-in customers; as the owner of your own business, you don’t have to abide by this practice. Working out of your home will require a little preparation so it’s a good idea to have a beauty shop business plan in place before you get too far. This plan will outline what equipment you’ll need to buy and what, if any adjustments you’ll need to make to your home. You will need your salon to have a sink so proper plumbing is needed. Your customers will also need access to a restroom so you will have to make a bathroom visitor-friendly which might mean some cleaning and the addition of some decorative items, new towels, etc. The larger items like a professional hair dryer and a stylist chair can be found at auction or secondhand for much lower prices than purchasing them new. You’ll also need to have a marketing plan in place so the word of your new business spreads throughout your neighborhood and the surrounding areas. Your first few clients will likely be friends and family who can then get the word out and help bring in new customers. With this business idea you’ll find that before too long, your appointment book will be so full you might have to hire an assistant to handle scheduling. You might even have to add a second stylist chair to your home salon and hire a second stylist. A talented hair stylist will always be in demand. And doing what you love in the comfort of your own home will be a dream come true.

A Day in the Life of a Home Salon Business Owner:

Your day will begin with a check of your appointments. You will call clients to confirm appointments and try to schedule future appointments. You will spend some time distributing marketing materials around your neighborhood and trying to get referrals from friends, family and other clients. If you have an assistant or a stylist working for you, you will likely need to send her out for supplies if you start to run low. At the end of the day, you will record the day’s income and prepare for the next day’s appointments.

About Your Customers:

Your customers will be individuals looking for high quality hair care services.

What You Need to Start:

• Business plan
• Marketing plan and materials
• License and insurance
• Salon equipment (dryer, sink, chair, etc.)
• Salon supplies (curling irons, curlers, flat iron, etc.)
• Hair care products (shampoos, hair sprays, gels, etc.)

The Good:

• You get to do what you love all day.
• You don’t have to travel to the salon.
• Working for yourself allows the freedom to make your own schedule and set your own rates.
• You can charge top dollar for excellent salon services.
• The business is scalable to add other stylists and other services.

The Bad:

• It can be difficult to separate the living area of your home from the business area.
• Getting enough clients to make a good profit will take some patience.

Resources:

• Professional Beauty Association
• Salon and Spa Association
• National Cosmetology Association
• Bureau of Labor Statistics on Barbers, Cosmetologists and Other Personal Appearance Workers
• Wikipedia on Beauty Salons

About The Author

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