Why You Should Start an SEO Consulting Business Today

Business Overview:

Starting an SEO consulting business can be a fantastic way to generate a great income while helping others attract more visitors to their web sites. SEO stands for “Search Engine Optimization.” When people go online they typically use search engines to search for products, services and information. With this business idea you help people attract more visitors to their web sites by helping their site rank highly in major search engines like Google. When people search for specific things in search engines, the web sites that appear higher up on the results on the first page are the web sites that usually attract the most visitors. Web sites ranking lower down tend to get little or no traffic. With this business you’ll assess people’s web sites and help them make changes in order to rank more highly and gain more search engine traffic. While the majority of your clients will probably be business owners, some of your clients will also be people looking to get their personal web sites to gain more search engine traffic. What makes a web site rank highly or not depends on a number of factors. Some have to do with the way a website is set up, and others have to do with things outside of a website such as how many links there are to it from other websites on the internet, for example. The service you provide will consist of analyzing clients’ web sites and letting your clients know what could be done to get their sites to rank higher. Based on your expert advice, some of your clients may then go and apply the changes you suggest as part of your consultation themselves. Others, however, may choose to hire you to do the work for them. In this case you will go ahead and make the changes necessary to help your clients’ websites rank higher, including optimizing their site by building links for them on other web sites. A number of your clients may not have existing web sites; therefore, you can increase your profits and improve your all-round service by offering a website design service in addition to your SEO services. If you’re not an expert in website creation and SEO, there are a number of training courses you can take to gain the knowledge and skills needed to start this business. Alternatively, you could hire SEO experts to work for you. Whichever approach you take, with the right dedication and commitment this can definitely become a very lucrative business. Big companies will pay top prices for your services, as will smaller businesses looking to rank highly for specialized search terms. Many companies and individuals will also pay you on an ongoing basis to keep their web site ranking highly for competitive search terms. Another great benefit to this online business idea is that you can easily run this business from your own home—or from anywhere in the world with an Internet connection.

A Day in the Life of an SEO Consulting Business Owner:

As an SEO consulting business owner, your day will typically be spent doing two primary things: performing SEO assessments of clients’ web sites and producing reports showing your findings, and actually performing SEO tasks to help clients’ web sites rank highly in search engines. When analyzing sites and producing reports, you will assess a website and analyze the way it has been set up to see whether improvements can be made to help improve its ranking. You will also research possible keywords that are related to the subject and purpose of the web site that could be targeted to attract more search engine traffic, and you’ll provide suggestions as to what could be done outside of the website to improve its ranking—such as building links on other sites. You will then put all of this together into a report and present it to your client. The second major thing you would do on a typical day would be to perform SEO techniques on clients’ websites. For clients who choose to hire you to optimize their web sites, you’ll spend time making necessary site changes to ensure it is optimized to rank highly in search engines. You’ll also do things like building links on other web sites—or hire people to do that for you. You will regularly produce reports to show how your SEO service is helping your clients’ web sites’ ranking improve and attract more search engine traffic. Of course, you can hire SEO experts to perform your SEO consulting and services for you. In this case a typical day would consist of managing your business to ensure it is running smoothly and marketing your business to attract more clients.

About Your Customers:

Your customers will be people looking to attract more search engine traffic to their web sites. Most likely they will be businesses looking to gain more search engine traffic in order to sell more of their products or services, but they may also be people looking to attract more visitors to their personal websites.

What You Need to Start:

• Expertise in search engine optimization methods (or you can hire SEO experts to work for you)
• A website advertising your service
• A business license
• Computer with high-speed Internet connection
• Financial tracking software

The Good:

• You can easily run this business from home (or anywhere in the world with an Internet connection).
• It can be very lucrative—businesses will pay you a lot of money to help their websites attract more search engine traffic.
• The start-up costs for this business are low.
• Many of your clients will pay you repeatedly to keep their web sites ranking highly for competitive terms.
• You can increase your profits by offering additional related services such as website creation and design.

The Bad:

• SEO consulting is quite competitive so you will need to offer an excellent service and great customer service to make your business stand out.
• It can take some time to build up your reputation and attract clients.

Resources:

• Search Engine Marketing Professional Organization
• Internet Marketing Association
• eMarketing Association
• Wikipedia on Search Engine Optimization

About The Author

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